New, in-stream “Frame” ad experiences are now available to advertisers seeking to connect with viewers of The Weather Channel, Local Now, and HBCU Go via their respective connected TV apps.
It’s thanks to an agreement announced Monday between Allen Media Group and streaming ad tech firm BrightLine, not to be confused with the high-speed rail line in Florida of the same name.
In addition to The Weather Channel and Local Now connected TV apps, the launch of BrightLine’s Frame within the app for HBCU Go “pioneers the path for innovative ad formats to reach specialized programming focused exclusively on targeted sports, entertainment, and news content,” the Byron Allen-helmed media group said.
In fact, AMG is including Frame as part of its Upfront negotiations, with BrightLine “Frame” ad units squeezing back programming to make space for branded content, logos, interactivity, and shoppable moments — as has been seen across NFL telecasts in recent times.
“Frame ads not only reinforce brand messaging but also provide opportunities for interactivity and highlight shoppable moments within programming,” said Byron Allen. “Our AMG streaming apps are now well-positioned to lead the way in creating a premium, next generation viewing environment, representing a major expansion of possibilities for brands to creatively and non-disruptively integrate their messaging into programming moments that matter most to targeted streaming audiences.”
BrightLine President Robert Aksman added, “We’re excited to partner with Allen Media Group in bringing the next generation of advertising experiences to viewers. Our cutting-edge streaming ad technology, combined with Allen Media Group’s commitment to innovation, allows advertisers to engage with audiences in new and impactful ways, seamlessly integrated into their viewing experience.”
