Amazon Ads and Roku Inc. are cheering the introduction of a new integration that gives advertisers access to “the largest authenticated Connected TV footprint in the U.S.,” exclusively through Amazon DSP.
The new collaboration delivers logged-in reach to an estimated 80 million U.S. Connected TV households, representing more than 80% of U.S. Connected TV households according to ComScore data.
“The exclusive partnership between two leaders in CTV enhances addressability across major streaming apps including The Roku Channel, Prime Video, and other leading CTV streaming services on Roku and Fire TV operating systems; popular streaming services already available, including Disney, FOX Corporation, Paramount, Tubi, and Warner Bros Discovery; and all premium publishers,” the companies boast.
According to Roku, advertisers using this new offering reached 40% more unique viewers with the same budget and reduced how often the same person saw an ad by nearly 30%, enabling advertisers to benefit from three times more value from their ad spend.
The new product offering will be available in the U.S. to all advertisers that use Amazon DSP by the fourth quarter of 2025.
