AI: For Media Companies, And A Key Ad Category

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By Summer Jarro
Special to RBR+TVBR


Artificial intelligence (AI) has become more widely used over the years.

When some people think of AI, they think of how it has begun to replace workers with machines especially in the manufacturing and service industry. However, AI can do more than that including helping with healthcare.

Google, IBM, Microsoft, Salesforce, Oracle and Amazon, which are some of the biggest AI companies, have made a pledge “to speed up the progress of health data standards and inoperability” through the use of AI, according to a GlobalData Media Centre news release.


AI is a topic of focus for many radio and TV executives and will be the center of a free webinar hosted by RBR+TVBR’s Adam Jacobson on August 30. How important is AI on a world stage? This story, focused on how China will explore the use of artificial intelligence in foreign diplomacy as a strategy to become the world leader in AI technology by the year 2030, could impact your business, and weaving an AI strategy successfully into your radio and TV stations’ operations takes skill. Full mastery can come with advanced learning.

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The new program collaboration will enhance AI and lead to improvements in disease diagnoses, lower the cost of treatments and better patient satisfaction, according to GlobalData.

“This big new alliance’s pledge will have a very positive impact on healthcare as it will become easier to share medical data among hospitals,” said Valentina Gburcik, cardiovascular and metabolic disorders director at GlobalData. “Both physicians and patients will have easier access to information, which will lead to faster diagnosis and treatment.”

The six AI companies stated in a letter issued by the Information Technology Industry Council that the alliance will focus on making it more common for technologies to be used for healthcare interoperability.

“Breaking down barriers between chunks of big data will create extremely large data sets, allowing extensive machine learning to boost AI effectiveness and revolutionize healthcare systems,” Gburcik said.

Over 100 other companies are also currently using AI programs to help with healthcare with Google, Amazon, Microsoft, Oracle and Salesforce leading the way, according to a GlobalData news release.