The Coalition for Innovative Media Measurement (CIMM), the U.S.-based collaboration of companies focused on promoting innovation and best practices in media measurement, metrics and data, today announced the appointment of Comcast Advertising’s VP of Strategy to its board of directors.
With nearly 20 years of experience in advanced TV advertising, Claudio Marcus will help guide CIMM’s efforts to support improvements, best practices and innovations in measurement, new metrics and the use of data, the organization said on Friday.
At Comcast Advertising, Marcus is responsible for architecting the strategies, partnerships and proof of concepts to drive new business models across the advertising sales and technology businesses, focusing on key initiatives aimed at delivering growth and innovation across the organization.
“The last year has been momentous for CIMM, re-setting and expanding our remit, developing and rolling out our 2023 program, preparing our next round of projects and initiatives, onboarding our numerous new members, and continuing our joint industry initiatives and programming,” said Jon Watts, Managing Director of CIMM. “A huge factor of our success can be attributed to the fantastic leaders we have on our board who have helped guide our focus and priorities each year, which is why I am most excited to have Claudio and his unmatched industry expertise support us in this capacity.”
Marcus is a former GM of FreeWheel’s data platform, where he led data strategy, relationships and operations associated with the company’s growing network of data, measurement and attribution partners. Prior to FreeWheel, Marcus worked in various sectors of the advanced television and video advertising space, including at Visible World (which was later acquired by Comcast), Gartner and Leo Burnett.
— With reporting by RBR+TVBR in New York
