Gas prices at the Costco in Boca Raton, Fla., are back to the Biden era, thanks to the sudden conflict between the United States and Iran. Customer traffic at a Rooms To Go showroom in Fort Lauderdale is down to a trickle. Local Spring Break activity is subdued.
Don’t let the glum spending habits of today cloud what’s to come, says one prominent ad trends analyst. For Brian Wieser and Luke Stillman of Madison & Wall, it’s “so far so good, with meaningful risks” for the economy. That’s why they are raising their U.S. advertising forecast again.
But is the upward momentum absent of broadcast media?
