It enjoys a strong reputation as one of the world’s top broadcast transmitter and media software makers, with a headquarters in the media technology capital of Quincy, Ill. Today, Broadcast Electronics (BE) is a part of the Elenos Group, and it is heralding the release of a new visual content management platform designed to give radio station operators a fresh new way to bring content for the eyes to the connected car.
As BE sees it, its new “The Radio Experience – TREplus” product could open up new revenue opportunities, given the visual component to the audio signal in a vehicle.
BE’s product manages data and visual content across analog FM – RDS, HD Radio, DAB, DRM, streaming, mobile apps, and station websites, making it global in its capabilities; DAB+ is now overtaking FM across much of Europe, in particular in Norway, where the majority of MHz-band signals have ceased transmission.
TREplus is being marketed as a scalable solution that also eases the process of managing regional, format and national campaigns through an expanded message manager.
Notable features of TREplus include connectivity to hybrid radio platforms such as Radio DNS and Xperi Autostage, a darling of the NAB Show and CES in recent years.
“With extensive reporting capabilities and a Content Watchdog feature, broadcasters can monitor and verify their content with ease,” BE notes. “This closed-loop verification ensures optimal quality control and peace of mind for broadcasters and their advertisers.”
BE President/COO Rich Redmond commented, “The rapid growth of screens in cars capable of displaying text and full color graphic images opens the door for radio broadcasters to increase listener engagement with relevant visual images that complement their audio content. TREplus simplifies operations, delivers compelling visual content to the dash, and enables new revenue streams. In fact we have many broadcasters who added thousands of dollars of new, recurring revenue monthly to their stations leveraging our cost effective solution.”
