MIAMI BEACH, FLA. — From Wednesday through Thursday (11/1-2), the Nextv Latin America is showcasing technology of interest to audio and visual media companies operating across Central America, South America, Mexico and the Caribbean.
That said, the South Florida-hosted event is putting a spotlight on “the future of live sports” that could serve as an important precursor to CES 2024 and the next NAB Show in Las Vegas.
SeaChange International, which provides video delivery, advertising, streaming platforms, and emerging Free Ad-Supported Streaming TV services products, has teamed up with FOX Sports Mexico and Dolby Laboratories for a display of both Dolby Vision and Dolby Atmos.
Of interest to the U.S. broadcast TV industry is a demonstration at the conference of how Dolby Vision ultra-vivid picture quality and Dolby Atmos immersive sound enhance the viewing experience of live sports through FOX Sports Mexico’s Streaming App, “App FOX Sports MX.”
This presents a potential gamechanger with respect to the live sports advertising paradigm at a moment when the regional sports network in the U.S. is flailing, and professional sports franchises seek a hybrid model for delivery of game-day action.
“Our work with Dolby and SeaChange represents a new era in live sports content delivery,” says Israel Gomez, SVP of Production, Operation and Technology at FOX Sports Mexico. “The technology we are introducing is a significant value addition, and the ultimate beneficiaries are our viewers, who will enjoy sports like never before.”
Javier Foncillas, Vice President of Commercial Partnerships and Global Sales at Dolby Laboratories, added, “Enjoying sports in Dolby Vision and Dolby Atmos is a transformative experience that will transport viewers from their living rooms to the middle of the arena as each match comes to life before their eyes with vivid detail, vibrant colors, and astonishing immersive sound. We are thrilled to be working with FOX Sports Mexico and SeaChange to demonstrate how live sports can and should be enjoyed.”
As SeaChange SVP/Global Sales Justin Murphy sees it, “The technology provided by SeaChange forms the backbone of FOX Sports’ revolutionary content delivery. Dolby Vision and Dolby Atmos, known for their unparalleled video and audio quality, will elevate sports content to new heights, delivering a truly immersive experience that will bring viewers closer to the action.”
