In Ventura County, Calif., the Alfredo Plascencia-led Lazer Media is a Hispanic media leader, with two of its four stations in the Top 5, according to Nielsen Audio ratings. Up the 101 Freeway in Santa Barbara, one of the five Lazer audio brands — its flagship Regional Mexican “Radio Lazer” offering — can be heard.
Soon, another Lazer brand will serve Spanish-language radio consumers from Isla Vista to Carpinteria, thanks to a deal that’s just been submitted to the FCC for regulatory approval.
