TORONTO — To expand its international exposure and fan base, the Professional Fighters League (PFL) has partnered with 10TX, a Nextologies company, for live event signal transport.
The pact, 10TX says, allows broadcasters and streamers to distribute PFL events, regardless of the format their platforms require.
The collaboration was recognized by a panel of experts at the 2023 NAB Show as a Product of the Year for excellence in remote production.
PFL is in the global MMA space, and it is focused on rapidly expanding its footprint with new audiences.
The 10TX product leverages Nextologies’ Headend in the Cloud (HITC) hardware and software infrastructure.
Specifically impactful for PFL was the use of Nextologies’ AVDS2 software application, which can act as an encoder, decoder, and/or transcoder, making it possible to take any signal in, process it, and output it in any required format.
AVDS2 allows the delivery of a live signal to any taker in any format with no additional hardware, immediately expanding the potential market for a signal.
Keith Valeri, CEO of 10TX, commented, “Our new platform enables production to focus on content and not have to worry about the various delivery formats required by the licensed takers. This allows sales teams to monetize the various feeds and expand the distribution without adding prohibitive costs.”
George Greenberg, an executive producer for PFL, added, “Staying ahead of tech that makes our engineering process run smoother has been a mantra since we started the PFL. 10TX has been a major player for us, employing technology so we can deliver to a global audience with unparalleled reliability.”
By partnering with 10TX, which leveraged AVDS2 on their behalf, PFL was able to expand their takers far beyond the traditional broadcast ones, making it possible for OTT and streaming takers to access their events as well and share them across a broader international audience.
