It’s been a long time coming. For decades until the mid-1980s, this soft drink brand’s marketing was ubiquitous, delivering it massive market share. Then Pepsico found its groove. That longtime competitor changed its soft drink’s formula in the U.S., in a marketing disaster. Then came a 40-year battle that’s still being waged.
For last week, at least, Coca-Cola was a big winner — at Spot Cable.
