Just days after her appearance at Forecast 2023 in November 2022, BIA Advisory Services VP of Forecasting and Analysis Nicole Ovadia offered up her first prediction of just where media advertising revenues will be in 2023. At the time, a decline of 0.5% from the firm’s final estimate of $166.5 billion for 2022 was expected.
Revised data has just been released by BIA, and the year is turning out a little less fiscally robust and what was envisioned.
