NEW YORK — A technology company “making the future of privacy-focused, data-driven TV advertising possible” is partnering up with NBCUniversal for a plan “to optimize first-party data activation” for the media and entertainment industry.
The new, strategic collaboration with the company — owned by Charter Communications, Comcast NBCUniversal, and Paramount — is designed to enhance the use of first-party data in marketing campaigns across One Platform to drive improved outcomes for brands.
