By Rick Young
Special to RBR+TVBR
For years, the conversation around the future of C-band and video distribution was driven largely by engineers. Today, it has become a boardroom issue. With the FCC’s C-band transition now underway, broadcasters are moving from planning to implementation.
Auction scopes and timelines are established. Attention is now turning to investment decisions, financial implications and practical migration preparation. Broadcast executives now need to consider how their decisions will reshape operating models, capital planning and future business opportunities over the next decade.
