With many broadcast media C-Suites telling investors in their first quarter 2026 earnings calls that political advertising in the back half of the year will help offset first-half challenges, one may wonder just how fruitful election-oriented dollar generation will compare to prior midterm election seasons.
Madison and Wall analyst Brian Wieser has helped to answer the May . While there will certainly be growth in political ad dollars, it will be tempered — thanks to the swift consumer shift to digital, streaming and social media.
