Political advertisers heading into the 2026 election cycle have a new avenue into premium audio inventory, as Global Media’s DAX US has struck an exclusive integration with Basis, the cross-channel media orchestration platform.
DAX US, which reaches more than 100 million U.S. listeners across ad-supported streaming and podcast platforms, will make its political inventory available only through Basis. The network spans more than 60,000 podcasts and more than 350 terrestrial U.S. radio stations, with premium streaming partners including Deezer, Accuradio, LiveOne, Live365, and HitsRadio.com. A dedicated multicultural network adds reach to Spanish-speaking voters, with dynamic geo-targeting available by district, region, or state.
The integration gives political buyers access to more than 60 L2 data sets and Experian audience segments, including advanced predictive modeling, exclusively through the Basis platform. All DAX political inventory is purchased programmatically through Basis, consolidating planning, activation, and reporting alongside programmatic, publisher-direct, search, and social channels in a single environment.
Basis EVP of Client Development Grace Briscoe called audio “one of the most powerful, and underutilized channels for reaching engaged voters,” adding that the arrangement gives political teams the ability to execute “with confidence at the speed an election demands.” DAX US President Brian Conlan said the deal represents “a significant step forward in how political advertisers access and activate premium audio campaigns at scale.”
According to Nielsen, radio and podcasts account for more than 80% of all daily ad-supported audio listening, with audiences averaging four hours per day across radio, podcasts, streaming music, and satellite radio.
