The state, and fate, of broadcast television advertising in the U.S. is a subject noted media-focused financial analyst Brian Wieser has tracked since his years at Pivotal Research Group. Today, Wieser runs Madison and Wall, his own Portland, Ore., consultancy. But, many of his thoughts regarding core advertising trends remain bleak.
In short, Wieser can’t get past the fact that television advertising “struggles to grow.” Now, he’s offered suggestions as to what the industry can do to combat the problem.
