By Clark Smidt, Broadcast Connector
In the midst of politics, football, Q4 and budgets for 2016, October PPM markets have been issued and November runs until the day after Election Day. Audience research consultant Clark Smidt of Broadcast Connector (www.broadcastideas.com) looks at total shares for the top 5 markets.
December squeezes into November 3-30 to give calendar December 1-28, space for the 13th Survey of the year aka Holiday. Fall 2015, Diary markets run through December 2.
Total shares in the BIG 5 Markets for Nielsen paying customers, only.
1 NEW YORK, NY. 16,157,500. 59 stations, 76% subscribe. Ethnic: Spanish 24%, Black 17%.
Cluster Shares /July/August/September/October: 1. iHeart 26.8-26.7-27.8-26.3. 2. CBS 22.9-22.8-21.7-23.1.
- Emmis 10.5-10.9-10.9-11.6. 4. SBS 7.4-7.4-6.5-6.6. 5. Cumulus 5.8-5.8-5.5-6.3. WNYC 3.7. Univision 3.5.
Rank Calls Format Owner 3 month gain/loss August/September/October Trend All FM unless noted
1 WLTW A/C iHeart. – 0.2; 7.1-7.5-6.9, NYC only A/C holds #1 share, #1 USA cume up 5.275-5.412-5.441 mil.
2 WCBS Classic Hits CBS. – 0.2; 6.8-6.6-6.6 shifts 0.3-0.9-0.3 back of #1; ups ClassicRock WAXQ 2.8-2.2-2.4.
3 WBLS Urban A/C Emmis. + 0.4; 5.8-6.2-6.2, leads iHeart Urban WWPR 1.4-1.6 &RhymA/C WKTU 2.2-2.4.
4 WHTZ CHR iHeart. – 0.8; 5.4-4.9-4.6, #2 cume 4.01 mil. Ups CHRs Rhym WQHT 2.2-0.9, WBMP 3.0-1.5.
4 WWPR Urban iHeart. + 0.5; 4.1-4.8-4.6. Urban/Urban A/C/Gospel Total share steadies at: 10.8-11.3-11.1.
4 WSKQ Tropical Spanish Broadcasting (SBS). – 0.9; 5.5-4.7-4.6; leads a 6 Spanish Total, 11.2-11.3-10.2-10.4.
7 WAXQ Classic Rock iHeart. + 0.2; 4.0-4.44.2, only subscriber using Rock. Same Top 7 in both Sept/October.
7 WFAN-AM/WFAN Sports CBS. + 0.7; 3.5-3.7-4.2. All majors leagues in play NYC Sports Total 4.6-4.7-5.6.
9 WKTU Rhythmic A/C iHeart. – 0.2; 3.8-4.0-4.0 leads Hot A/Cs WWFS by 0.5-1.2-1.1; WPLJ 1.4-1.4-0.9.
10 WQHT Rhythmic-CHR Emmis. – 0.3; 4.0-3.7-3.7. NYC CHR/RhymCHR trio dips 12.4-12.6-11.5-11.2.
11 WINS-AM News CBS. + 0.3; 3.2-3.1-3.5, leads news sister WCBS-AM 0.5, WNYC 1.4; N/T Total 13.1-12.0.
12 WBMP CHR CBS. – 0.1; 3.2-2.9-3.1. CBS similar CHR & HotA/C, separated 0.7-0.1- 0.4.
13 WCBS-AM News CBS. + 0.4; 2.6-2.6-3.0. The CBS News combo registers a gain 5.7-6.5.
14 WPLJ Hot A/C Cumulus. + 0.1; 2.8-2.6-2.9, tops CMLS cluster, WNSH Country 1.6-1.9, WABC-AM 1.3-1.6.
15 WWFS Hot A/C CBS. – 0.8; 3.5-2.8-2.7, not so “fresh,” dips 0.2 below Hot A/C WPLJ.
16 WXNY Spanish CHR Univision. 2.4-2.4-2.3 margin over SBS Spanish Hits WPAT 0.6-0.3.
17 WOR-AM Talk iHeart. + 0.1; 2.1-2.2-2.2, we’ll see what the World Series produces.
18 WPAT Spanish Hits SBS. + 0.1; 1.9-1.8-2.0. Iconic beautiful music original 1940’s FM; better signal than a 2.
19 WNYC News/Talk NYC Broadcast Foundation.1.9-1.8-1.9, NYCBF 3 non-comms 3.5- 3.2-3.5-3.7.
20 WNSH Country Cumulus. 1.6-1.6-1.8. Solo Country signal from NJ leads the mighty 77 WABC! Sad.
21 WABC-AM Talk Cumulus. 1.4-1.3-1.6. What’s the answer? (no pun).
22 WKXW Talk Townsquare NJ. 1.2-1.3-1.4-1.5.
23 WEPN Sports Emmis 1.1-1.0-1.4. 24 WNYC Foundation Classical WQXR 0.9-1.0-1.3.
25 WADO-AM Spanish N/T Univision 1.2-0.8-0.7. 26 WMGQ A/C Greater Media 0.6.
27 All tied at 0.5: WBGO Jazz Newark Public, WHUD A/C Pamal, WFUV AA Fordham U,WNYC-AM Talk,
27 WQBU Regional Mex. Univision, all 0.5. 32 WXPK AA Pamal MetroNorth, 0.4
33 Finds 3 at 0.3: WKMK/WTHJ Press Country, WLIB-AM Gospel Emmis, WEPN-AM Spanish Sports ESPN.
August/October Swings: + 0.7 Sports WFAN AM/FM, + 0.5 Urban WWPR; – 0.9 Tropical WSKQ, – 0.8 Hot A/C WWFS.
2 LOS ANGELES, CA. 11,271,300. 69 stations, 62% subscribe. Spanish 43%, Black 7%.
- iHeart 26.3-24.6-25.5-23.8. 2. CBS 20.8-21.3-21.7-22.2. 3. Univision 8.6-8.5-9.2-9.0.
- SBS 4.6-4.1-5.1-4.9. 5. Entravision 3.2-3.3-3.4. 6. ETM/Bonneville 3.8-3.6-3.0.
- Emmis 3.1-2.9-2.8. 8. Cumulus 2.7-2.7-2.7.
1 KIIS/KVVS CHR iHeart. + 0.3; 4.9-5.1-5.2, now #1 cume 3.432 mil & up 1.7-1.9-2.9 on CBS CHR KAMP.
2 KRTH Classic Hits CBS. + 0.1; 5.0-4.9-5.1, crowded at the top with 4 stations within 0.7.
3 KBIG Hot A/C iHeart. – 0.2; 5.0-4.9-4.8, only Hot A/C dips down #1-2-3 and to #2cume, by just 43k .
4 KOST A/C iHeart – 0.3; 4.8-4.6-4.5, leads Smooth A/C KTWV 0.7-0.7-0.7.
5 KLVE Romantica Univision. + 0.2; 3.7-3.8-3.9, leads 9 LA Spanish subscribers that Total, 19.2-19.5-.
6 KTWV Smooth A/C CBS. – 0.3; 4.1-3.9-3.8, unique format slips out of the Top 5 by 0.1
7 KNX-AM/KNX-HD2 News CBS. + 0.6; 2.7-3.0-3.6. Big month for the big AM All Newser.
8 KCBS Adult Hits CBS. – 0.3; 3.8-3.5-3.5, Another LA exclusive format hangs in the Top 10.
9 KFI-AM Talk iHeart. – 0.1; 3.5-3.5-3.4, another big AM is 2nd of 7 with N/T moving on up 11.8-12.4-13.2.
10 KAMP CHR CBS. + 0.1; 3.2-3.2-3.3, the 3 CHRs – 2 regular & one Rhythmic – steady 11.3-11.2-11.2-11.3.
11 KRRL Urban iHeart + 0.1; 3.0-3.0-3.1.
12 KSWD Classic Rock Entercom. – 0.8; 3.8-3.6-3.0. The “Sound” makes less noise; 0.8 ahead of KLOS.
12 KRCD/KRCV Spanish Adult Hits Univision. + 0.5; 2.5-3.1-3.0.
14 KLAX Regional Mexican SBS. – 0.2; 3.1-3.2-2.9 vs RegMex. Univision KSCA 2.1 & Liberman KBUE 1.8.
14 KROQ Modern Rock CBS. + 0.3; 2.6-2.8-2.9.
16 KPWR Rhythmic-CHR Emmis. – 0.3; 3.1-2.9-2.8 ties KYSR/KSRY Modern Rock iHeart 2.6-2.5-2.8.
18 KKGO Country Mt. Wilson 2.5-2.5-2.6.
19 KLYY/KDLD/KDKE Spanish Adult Hits Entravision. 2.4-2.5-2.5.
20 KLOS Classic Rock Cumulus 2.4-2.3-2.2 ties KPCC N/T Pasadena Comm. College 1.9-2.0-2.2.
22 KSCA Regional Mexican Univision 2.4-2.2-2.2-2.1. 23 KXOL Spanish CHR SBS 1.9.
24 KCRW/KCRI/KCRU/KCRY N/T Santa Monica College. 1.8-1.9.
25 KBUE/KEBN/KBUA Regional Mexican Lieberman, 1.6-1.8.
26 KXOS Regional Mexican 93.9 License, 1.4
27 KUSC Classical U. So.California 1.5-1.3-1.2 ties KSPN-AM Sports ESPN 1.4-1.0-1.2.
29 KDAY/KDEY R&B Oldies Meruelo, 1.1.
30 KLAC-AM Sports iHeart, 1.0 vs Sports KLAA-AM 0.5 and KFWB-AM, 0.3 ties Salem Religious KKLA.
31 Finding 5 tied at 0.9: KWIZ Ranchera Lieberman, KLJH UrbanA/C Taxi, KEIB-AM Talk iHeart,
KSSE Spanish CHR Entravision, KSFH Christian Salem, all 0.9.
36 KKJZ Jazz Cal. State/Long Beach 0.8. 37 KRLA-AM Talk Salem 0.7.
38 KABC-AM Talk Cumulus 0.5. Big stick shame.
Swings: + 0.9 News KNX-AM/HD, + 0.5 Spanish AdultHits KCRD/KCRV; – 0.8 Classic Rock KSWD,
– 0.3 @ A/C KOST, SmoothA/C KTWV, Rhythmic-CHR KPWR.
- CHICAGO, IL. 7,939,500. 84 stations, 52 % subscribe. Spanish 20%, Black 17%.
- iHeart 21.6-21.5-19.7-18.6. 1. CBS 20.1-20.6-21.6-21.3. 3. Hubbard 10.5-11.0-11.3- 11.2-10.5.
- Cumulus/Merlin 9.5-9.7-9.8-11.3. 5. Univision 6.5-6.7-7.0-7.5. 6. Digity/Alpha 3.2-2.6- 3.6.
1 WAVZ Urban A/C iHeart. + 0.5; 5.3-5.7, a tie at the Top. Now a 2.3 lead on Urban mate WGCI 3.7.
1 WBBM-AM/WCFS News CBS. + 1.2; 4.6-5.3-5.8. Cubs were rockin’. 5 N/Ts climb 13.7-14.9-15.5.
3 WTMX Hot A/C Hubbard. – 0.3; 5.6-5.4, #1 cume 2.071 million. Hot A/C steady, 8.2-8.9-8.7-8.5.
4 WOJO Regional Mexican Univision. + 0.6; 3.1-3.2-3.7 only other Regional Mex WLEY SBS 1.6-1.7-1.6.
5 WKSC CHR iHeart. – 0.2; 3.8-4.0-3.6, #2 cume 2.036 mil vs Rhythmic-CHR WBBM back by just 0.5.
6 WGCI Urban iHeart. – 0.2; 3.7-3.7-3.5. Urban/UrbanAC/Gospel Total 9.7-9.9-9.8.
6 WKQX Modern Rock Cumulus/Merlin. + 0.3; 3.2-3.2-3.5, the only Modern Rocker. 9 stations within 0.6.
8 WJMK Classic Hits CBS. – 0.2; 3.6-3.3-3.4. vs same from Cumulus WLS-F 2.9 and
Hubbard’s Drive 2.8.
9 WGN-AM Talk Tribune. – 0.4; 3.7-3.6-3.3, #2 of 5 N/Ts vs Public WBEZ at 2.2 & CBS WCFS 2.3.
9 WLS Classic Hits Cumulus. + 0.3; 3.0-2.9-3.3. Chicagoland has 4 ClassicHits 11.0 & 3
ClassicRocks 3.1.
11 WLIT Hot A/C iHeart. – 0.1; 3.3-3.4-3.2. The 3rd Hot A/C #30 Digity/Alpha suburban
WXLC 0.5-0.7-0.6.
12 WBBM Rhythmic-CHR CBS. – 0.5; 3.6-3.1-3.1.
13 WDRV/WWDV Classic Hits Hubbard. – 0.3; 3.1-3.-2.8.
13 WUSN Country CBS. – 0.3; 3.1-2.8-2.8. #1 Country vs iHeart WEBG 2.4-2.0,
Digity/Alpha WCCQ 0.4-0.5.
15 WLUP Classic Rock Cumulus/Merlin. + 0.3; 2.3-2.5-2.6. ClassicRock Digity WRXQ 0.3, Matrix WFXF 0.2.
15 WPPN Spanish Hits Univision + 0.1; 2.5-2.4-2.6 as partner WVIV/WVIX SpanUrban stays at1.2.
17 WXRT Adult Alternative CBS. – 1.1; 3.6-2.6-2.5, heritage AA holds mid 2’s.
18 WSHE A/C Hubbard. – 0.2; 2.6-2.7-2.4. She’s not grabbing traction.
19 WCFS News CBS. + 0.2; 2.1-2.3-2.3.
20 WBEZ News/Talk Chicago Public 2.1-2.5-2.2.
20 WSCR-AM Sports CBS. 2.1-2.0-2.2 vs. 22 WMVP-AM Sports ESPN. + 0.7; 1.4-1.6-
2.1.
23 WEBG Country iHeart. – 0.4; 2.4-2.4-2.0.
24 WLS-AM Talk Cumulus + 0.7; 1.2-1.2-1.9. Big signal catches a break.
25 WRME-LP Soft A/C Venture Tech. – 0.1; 1.8-1.6-1.7. Power isn’t everything; content is.
26 WLEY RegMex SBS 1.6. 27 WIIL Rock Digity/Alpha 1.2 ties Univision Spanish Urban WVIV/WVIX.
28 WFMT Classical Window to the World. 1.0. Class act with excellent worldwide syndication.
29 WMBI Moody Bible Teaching 0.9.
30 Five tied at 0.5: Digity/Alpha A/C WSSR / ClassicHits WERV / Country WCCQ, iHeart
Gospel WGRB-A, Matrix A/C WZSR. 35 Digity Classic Rock WRXQ 0.3.
36 Matrix Classic Rock 0.2 ties DuPage College Jazz WDCB & Olivet Nazarene U Christian WONU/WUON.
Swings: + 1.2 News WBBM-AM/WCFS, + 0.7 Sports WMVP-AM; – 1.1 AdultAlternative WXRT, – 0.5 RhymCHR WBBM-FM.
TakeAways:
* Seeing similar station shares, format & cluster totals due to small, stationary samples.
* Connected content, stand-out presentation and easy accessibility: Please apply.
* Changes and regrouping for the bigs, local success for the mediums & smalls.
Broadcast Connector Clark Smidt connects audience, added income & savings with what you have. First air 1966, Boston Management 1970, Advising Broadcast & Business Clients since 1982. www.broadcastideas.com. [email protected]. 978-470-2120 to talk about a record 2016.
