Winners Revealed for 2024 Radio Mercury Awards

Winners of the 2024 Radio Mercury Awards were announced Thursday evening at the 33rd annual awards presentation held at SONY Hall in New York as well as live streamed, courtesy of Hubbard Radio.

“No surprise, the Radio Mercury Awards continues to be where the best in radio and audio creativity is discovered. As a long-time entrant, sometimes winner, and forever fan, it’s been an honor to serve as chief judge,” said Mitch Bennett, executive creative director of new audio-focused creative agency Guesthouse Audio. “As final-round judges, we laughed, debated, and were inspired that 129 years after Marconi invented this thing, radio can still delight and surprise us.”   “I have been an active fan of the Radio Mercury Awards throughout my broadcasting career, and having the opportunity to experience the judging process reinforced my belief in the awards’ importance in radio and advertising today,” said Mike Hulvey, president and chief executive officer of RAB and the chair for the Radio Creative Fund. “The awards competition truly helps us propel our medium forward.” On behalf of the radio industry, this year’s Radio Marketer of the Year Award was presented to O’Reilly Auto Parts. New York’s WOR on-air talent Mark Simone bestowed the award to Hugo Sanchez, VP of marketing & advertising at O’Reilly Auto Parts. Hulvey noted, “O’Reilly Auto Parts is a longtime and committed partner of the radio industry, and we are delighted to honor them with this fitting recognition, especially as they are celebrating 25 years of their iconic ‘OH OH OH O’REIIIILYYYY AUTO PARTS… OWW’ jingle.”

RAB’s Mike Hulvey with Best of Show winning team, Highdive and Guesthouse Audio’s Mitch Bennett WOR’s Mark Simone with O’Reilly Auto Parts’ Hugo Sanchez

The ceremony included the following on-air personalities as the event’s presenters: Mike Adam from WNEW in New York City, Errol Barnett from CBS News, Maxwell from WHTZ “Z100”, Mark Simone from WOR-AM 710 and Shelley Wade, from WNEW.

This year’s sponsors included dedicated sponsors Audio Milkshake and Beasley Media Group; livestream sponsor Hubbard Radio; participating sponsors Bonneville International, CUMULUS MEDIA | Westwood One, Katz Radio Group, Sound+Fury and Xperi; friends of the Radio Mercury Awards sponsors Audacy, CBS News Radio, Connoisseur Media, Cromwell Media, iHeartMedia, Media Monitors, Mr. Master, Neuhoff Media, Nielsen, Skyview Networks, Triton Digital, Townsquare Media, vCreative, World Wide Wadio and Zimmer Radio and Marketing Group.

Radio Mercury Awards Donor sponsors include Benztown and Miller, Kaplan, Arase & Co.

Below is the list of the winning works. To listen to all of the winners at the ceremony, go to www.radiomercuryawards.com.

Best of Show

Got Your Nose
Airheads
Highdive

Broadcast Radio Campaign: Agency, Production Company or Advertiser

Particular
Progressive Insurance
Arnold Worldwide

Play It Safe Out There
Airheads
Highdive

Broadcast Radio Campaign: Radio Station or Group

When You Really Need a Win (Bangs, Nuts, Bus, Oatmilk)
Chumba Casino
The Studio at iHeartMedia

Broadcast Radio Single Promotional Spot: Radio Station or Group

Up North, You Betcha
Cumulus/KQRS/Cragun’s Resort
CUMULUS MEDIA

Broadcast Radio Single PSA: Agency, Production Company, Advertiser, Radio Station or Group

Sensible Strumming
SAFE Project
The Purpose Group

Broadcast Radio Single Spot for Good: Agency, Production Company or Advertiser

Water
The CLEO Institute
Zubi Advertising

Broadcast Radio Single Spot: Agency, Production Company or Advertiser

No Reward
Progressive Insurance
Arnold Worldwide

A.S.S.M.R
DUDE Wipes
Curiosity

Broadcast Radio Single Spot: Radio Station or Group

Food Poisoning
Goose Insurance
The Studio at iHeartMedia

Epic Bug Battle Rap – Tick Vs Spiders
Steve’s Pest Control
Zimmer Communications

Local Market Broadcast Radio Single Spot: Agency, Production Company or Advertiser

Pully Downy Thingy
YMCA of the North
Preston Spire

Local Market Broadcast Radio Single Spot: Radio Station or Group

Decks Are Made for Peeing
Kretch’s Custom Exteriors
Zimmer Communications

“Mitchie” Award