What Digital Ratings Will Mean for Radio Revenue

By on Mar, 18 2016 with Comments 0

Mobile AppsAd agencies, stations and others have been waiting for years for one measurement solution across stations, their streams and mobile devices.

Now, Nielsen has a strategy and a roll-out plan so that stations can understand the dynamics of both audiences.

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About The Author: Leslie Stimson has been a reporter for 35+ years, starting in radio news. She’s spent the last 20 years reporting for radio trades.

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