Taking the CBS out of CBS Outdoor
It will now be known as Outfront Media Inc.
“Outfront captures exactly who we are as a completely reenergized company and where we’ll be with innovative technology and creativity for our advertising clients,” said Jeremy Male, chief executive officer. “Our bold new identity – deployed nationwide from Times Square to the Sunset Strip – also represents the unmatched audience that our prime assets will deliver as we elevate our business and industry to new heights.”
The rebrand is intended to reflect the growing character of out-of-home, and to highlight “…the Company’s unique portfolio of billboards and displays in the most desired locations, including landmark positions in high-traffic areas, retail districts, transit hubs and iconic destinations.”
The project involves rebranding more than 100K displays, with a target date of 11/20/14 to make the change official. It will include a new stock symbol: NYSE:OUT