Over the past five years, financial and valuation trends in the media ecosystem have been what BIA Advisory Services calls “a rollercoaster ride” for anyone involved and watching. The pandemic contributed to changing consumer content consumption patterns. This, BIA concludes, has had profound impacts on the profitability of broadcast and audio companies.
To provide an in-depth analysis, VP/Media Valuations Lauren Ross teamed with CEO Tom Buono to pen a media ecosystem review that focuses on 36 public companies in six sectors that compete for local advertising.
