Local Connected TV Ad Firm Selects A New Leader

A company that’s carved itself a niche for its local connected TV advertising prowess is welcoming a new President, and he’ll be charged with spearheading the company’s “go-to-market” strategy and execution division in his new role.

The appointment of Jim Wilson marks “a pivotal moment” for Madhive, it notes, signaling a transition toward “becoming the premier digital advertising hub for small and medium-sized businesses.”

Wilson was the President of Madhive’s original client, Premion, following its founding in 2016 and led TEGNA’s investment in Madhive in 2017.

Wilson, who joined the Madhive board in 2023, has worked closely with the company founders since its inception.

“During my time at Premion, I experienced first-hand the unparalleled power of Madhive’s Connected TV reach extension platform for local businesses,” said Wilson. “As the industry shifts to digital, Madhive is uniquely positioned to lead the charge by delivering hyper-targeted, data-driven campaigns at scale. The latest product launches, including Madhive’s political marketplace, enhanced media planning tools, and the creation of the company’s new AI division, Madlabs, each demonstrate the innovation and efficiency behind the platform. I am thrilled to join the team and fuel the next chapter of growth across channels.”

Wilson’s resume includes served as Director and CEO at video game pioneer Atari. Until recently, Wilson served as the CEO of Talon’s North American Out-of-Home advertising business.

Madhive CEO Spencer Potts says Wilson’s expertise “aligns perfectly with our vision to empower SMBs (small and medium-sized businesses) with multi-channel advertising solutions that deliver predictable outcomes. Jim is not just a pioneer of local digital television; he is the architect behind the business model itself. He was integral to the Madhive business from the early days and as a board member. Under Jim’s leadership, Madhive will transform how small and medium-sized businesses reach their target audiences across channels.”

Madhive in 2023 received a $300 million investment from Goldman Sachs Asset Management (“GSAM”) to fuel the growth and adoption of its Connected TV platform, most notably within the local advertising market, and expand to new channels.