Radio’s Political Ad Take to Rise
Radio is expected to garner more political dollars this year.
In fact, the industry should get good news this week as several states are holding primaries this Tuesday.
Radio saw $490 million in political ad spending in 2014.
This year, it could receive some $850 million, a just over 8% rise, estimates Nomura Securities.
Digital could get more than 9.8% of the total, at $1 billion.
Of course, television still gets the lion’s share and is predicted to garner $6.06 billion — 59.4% of the total, according to eMarkter.