Radio’s Political Ad Take to Rise

By on Apr, 24 2016 with Comments 0

Democrat and RepublicanRadio is expected to garner more political dollars this year.

In fact, the industry should get good news this week as several states are holding primaries this Tuesday.

Radio saw $490 million in political ad spending in 2014.

This year, it could receive some $850 million, a just over 8% rise, estimates Nomura Securities.

Digital could get more than 9.8% of the total, at $1 billion.

Of course, television still gets the lion’s share and is predicted to garner $6.06 billion — 59.4% of the total, according to eMarkter.

 

About The Author: Leslie Stimson has been a reporter for 35+ years, starting in radio news. She’s spent the last 20 years reporting for radio trades.

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