Meredith adds to its digital portfolio

By on Nov, 18 2014 with Comments 0

MeredithThe women-centric portfolio of Meredith Corporation is getting an addition with the acquisition of Mywedding.com. The company says it’s aiming at millennial women and a $53B US wedding market.

The site provides planning tools and access to both local and national companies that can help bring the plans to life.

The site is said to be one of the top five in its category.

Terms of the deal were not released.

“With its access to younger consumers at such an important time in their lives, strong local sales model, and digital expertise, mywedding.com is a valuable addition to our portfolio,” said Meredith National Media Group President Tom Harty.  “We believe we can further grow mywedding.com’s consumer audience, while at the same time developing the next generation of consumers for Meredith brands and creating new sales and marketing opportunities for our clients.”

“We continue to strengthen our focus on the most important milestones in the lives of our consumers, specifically marriage, home ownership and raising a family,” said Meredith Chairman and CEO Steve Lacy.  “This acquisition augments our initiatives in the digital space, and is consistent with our Total Shareholder Return strategy to pursue investments that scale our business and increase shareholder value.”

Said mywedding.com President and CEO Woody Pastorius, “Mywedding.com is designed to meet the ever-evolving needs of the millennial couple, and through customized content and marketing programs we have successfully created a digital environment that connects this audience with relevant local and national providers. Meredith is the perfect home for us, and we are delighted to join with them to grow the mywedding.com brand.”

About The Author: RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

Comments are closed.