Chrysler talks mobile strategy at conference

By on May, 12 2014 with Comments 0

ChryslerAmy Peet, senior digital marketing manager at Chrysler, said at the recent 2014 MMA Forum that as the company begins to invest more in location-based mobile advertising, geofencing is paying off for the brand while geo conquesting has not been successful so far.

Click here to Login & view the full article & read our famous RBR+TVBR observation (Not a member? Join Today!)

Filed Under Adbiz Broadcast News

About The Author: Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.

Comments are closed.