Vital Media Statistics

The advent of email and the internet have certainly changed the way people use media throughout the day, but two things haven’t changed: Radio...

We’ve checked out the cable choices of young radio and TV audiences. Now we move into those in the middle of the spectrum, starting with radio in the third of six installments in this series. The key is to discover where your own audience can be found when watching cable TV. We’ll tap into the massive database of Prosper Insights and Analytics to do this. We think you’ll find the information both fascinating and useful

Just about any way the data is sliced, June is in last place

Whether you like it or not, broadcast media C-Suiters, the "smart TV" is capturing more homes than ever. Just how many homes are acquiring these internet-connected devices, allowing viewers to seamlessly view Netflix, Amazon Prime and other OTT services just as easy as a cable or over-the-air channel?

WARC has teamed up with iHeartMedia for a just-released study on media consumption and audio investment in the U.S. According to the report, "The Investment Gap: Understanding the Value of Audio," domestic consumers spend 31% of their media time with audio. But, brands allocate just 8.8% of their media budget on "audio," let alone Radio.

Some two-thirds of TV content viewers are using free, ad-supported streaming TV (FAST) platforms in a typical month, a new Horowitz Research report on the state of media, entertainment and technology that focuses on viewing habits finds. Four FAST networks stand out in the study.

The more you know about your audience, the better – and RBR-TVBR continues its ongoing effort to shed light on as many facets of...

Chances are that when your radio regulars are seeking broadcast entertainment, and they do not happen to be in a vehicle, they are watching television. But what are they watching? This is a very good thing to know for a number of reasons, and thanks to the research wizards at Prosper Insights and analytics, we can pinpoint viewing habits four you. Today we look at young-skewing radio audiences.

Clark Smidt reviews the hot & not from Nielsen Audio August Markets #22-24.

Broadcast television's ad-focused industry association, the VAB, recently released an analysis of how people stay connected to ad-supported video across devices and in cinemas throughout the summer months. We reviewed the report and took note of some of its key takeaways.

For companies that depend on growth of connected TV and cross-screen advertising, there's nothing better than a study that shows viewers are streaming more free, ad-supported TV through options such as "FAST" channels more than ever before. But, are consumers certain of what they want to watch when they turn the TV on? No.

Following our dig into the BIGinsight database to get an idea of who the most frequent buyers of several miscellaneous common purchase items cross-checked...

It is not at all uncommon for a broadcast deal to involved tens, even hundreds of millions of dollars. The fact that the 13...

Younger consumers are cutting the cord, and finding new ways to watch video entertainment. The common belief is that these viewers are switching to SVOD services or viewing content on their phone, with no interest in linear TV. New data from Nielsen suggest that this assumption couldn’t be further from the truth.