Vital Media Statistics

Ever wonder what cable channels are getting clicked when your radio audience is sitting in front of the tube with their remotes in their...

Here is the final group of radio charts in our massive hunt for radio fans when they’re surfing channels on the local cable system. We’ve looked at young and middle-aged audiences for both radio and television and next week we’ll check out older TV fans. To do this, we tap into the massive database of Prosper Insights and Analytics to do this. We think you’ll find the information both fascinating and useful.

There was actually a well-rounded slate of station trading activity

Audio.ad, a digital audio advertising firm serving the U.S. Hispanic market; Adsmovil, Audio.ad's domestic commercial representative; and Quriously have teamed up to present a study that offers a deep analysis of the digital audio consumption habits of Spanish speakers living in the U.S.

The TVB 2022 American Conversation Study, conducted by Engagement Labs, examines media’s influence on word of mouth marketing, while the 2022 Political Media Usage Studies look at media usage across linear and digital platforms in 2022 politically competitive states.

Two-thirds of marketers queried by WARC Research expect business conditions to improve next year. That could have a positive trickle-down effect for broadcast media advertising, giving core ad dollars a potential needed boost in 2025.

The television set is getting a break, but your television audience isn’t. And they aren’t engaged with any other medium at the moment. Research...

Chances are that when your radio regulars are seeking broadcast entertainment, and they do not happen to be in a vehicle, they are watching television. But what are they watching? This is a very good thing to know for a number of reasons, and thanks to the research wizards at Prosper Insights and analytics, we can pinpoint viewing habits four you. Today we look at middle-skewing radio audiences.

Edison Research has released its third-quarter 2016 "Share of Ear" study, and there's some good news for radio.

It was a record-breaking revenue year for BMI, which just concluded fiscal 2019. But, don't mistakenly believe the surge in dollars came from radio or from television. BMI's growth is largely thanks to cable and satellite services -- and digital audio services, too.

What are the latest numbers when it comes to subscriptions to cable/satellite and streaming services among U.S. Hispanic consumers? What do Hispanic consumers plan on doing when it comes to their pay TV and streaming services in the near future? The answers to those questions were delivered in a webinar conducted Wednesday morning by Horowitz Research.

The data wizards at Prosper Insights & Analytics have updated their massive databases that provide vital intelligence on the crossroads between broadcast programming, consumers,...

Broadcasters started one place on Wall Street at the beginning of the month...

A research firm created "to focus specifically on the intersection of technology and entertainment" has just released the latest findings from an annual study tracking the TV sources consumers consider their "go-to" viewing platform. The results, according to Hub Entertainment Research? Multiplatform use is continuing to rise, and there's a steady move away from live TV as a default source. We've got a "famous" RBR+TVBR OBSERVATION on this to share.