Vital Media Statistics

RBR-TVBR’s relentless campaign to use BIGinsight data to teach broadcasters about the media habits of their audiences, depending on what types or radio or...

Finding the radio faves of your young TV audience Chances are your loyal TV fans are not with you all the time; in fact, it is flat out guaranteed that they are tuned out when they are operating a vehicle. But at these moments, there is a very good chance they are listening to the radio. And with the help of the exhaustive research of Prosper Insights and Analytics, we can help you pinpoint their location. Today, a look a six young-skewing television audiences.

Broadcast Connector analyst Clark Smidt reviews PPM data in markets #30-40.

Research conducted by GoodFirms on social media usage paints a most interesting picture of how much time people spend using a varied range of social media platforms in a given day. A majority of Americans use a handful of platforms on a daily basis.

The broadcast television industry's sales and advertising-focused advocacy group released preliminary data points to share from a forthcoming 2022 Voter Funnel survey looking at media’s influence on voters following the midterm election. Key California statistics were released on Thursday, ahead of a mid-December release of the full report.

Every station would like to pad their ratings with listening from fans while they’re on the job. To that end, it might be good...

On the job with your younger radio audience An important insight into the nature of your audience is knowledge of how much money they make, and how they make it. Thanks to the research experts at Prosper Research and Analytics, we can tell you that and more. Today, we look at the younger half of the radio audience.

Here's some more ammo to fuel "fake news" reports stating that America's youth don't consume the radio and prefer digital sources for music and entertainment: Data released Friday from Nielsen Audio shows that teens that were 12 years old in 2011 increased their average listening to AM and FM radio by an hour in 2017.

The linear television market, on a two-year compound average growth rate (CAGR) basis, was down 1.5% for the whole of the 2018-19 season on an average weekly ad spend metric. Standard Media Index calls this a moderate decline in advertiser demand, and it fails to keep pace with "much larger supply losses" — a.k.a. TV viewing. When combined, advertiser CPMs are up.

With Wimbledon now concluded, Kantar U.K. Commercial Director for Sport Andrew Brember couldn't help but notice the change in sports viewers’ behaviors and how events that were once broadcast on linear channels only are becoming available on all platforms and all screens, making cross-media audience measurement crucial to stay on top of the game. But, is the U.S. an anomaly?

You do not need us to tell you how important new media is these days, led first and foremost by the internet.

Here it is – the sixth and final installment of our in-depth look at the car preferences of radio and TV fans, this time focusing on older television viewers. The purpose of this is to help television stations sell ads to people in the automobile business; and conversely, for people in the automobile business to make informed decisions about ad placement.

Another look at the new TV auction value estimates

Nielsen’s National Television Household Universe Estimates for the 2018-19 TV season have just been released. A tiny bump upward in the total has been seen. Why? Multicultural households are to thank for the growth.

The latest quarterly broadcast station totals have been released from the FCC. And, when one compares the numbers to the end of the first quarter of 2021, a clear trend can be seen: AM radio stations continue to be in decline, while FM translators are more numerous than ever.