The Buying Habits Of Radio Fans: Groceries
Do you ever find yourself checking out what the people around you are checking out when you’re at the grocery store? If you’re in an advertising-related business, there is a great reason to do this – it can help you target audiences and sell ads. Thanks to research from BIGinsight, we can do more than look into other people’s shopping carts – we can find stats broken down by format.
On the job with your younger television audience
An important insight into the nature of your audience is knowledge of how much money they make, and how
The Global No. 1 Kids’ Pastime: Watching TV
Republican FCC Commissioner Michael O'Rielly's push to heavily modify or erase the agency's "KidVid" regulations is largely fueled by his belief that the rules are outdated, with children largely consuming Video on Demand (VOD) choices, over-the-top (OTT) sources and cable TV channels that offer kids' programming 24/7. Nowhere is it being argued that children are tuning out TV, although broadcast TV ratings during "KidVid" hours are a far cry from years past. In fact, new research from U.K.-based Futuresource Consulting suggests that watching the big screen remains the activity that children dedicate the most time to.
The Mid-Year Music Report: Audio Consumption Growth Slows
The music industry experienced a strong start to 2020, with audio streaming growing through early March — up 20% over the same period in 2019. That's one of the key takeaways from the just-released Nielsen Music/MRC Data 2020 Mid-Year Report, which also finds that, thanks to the COVID-19 pandemic, audio consumption is up by just a trickle.
Consumer-Marketer Disconnect Examined by iHeart, Pushkin
There is a growing disparity between consumer values and behaviors and marketing priorities in the U.S., according to a newly released report conducted by Morning Consult and Advertiser Perceptions on behalf of podcaster Pushkin Industries and audio content creation and distribution leader iHeartMedia.
Broadcasting stocks shot up in Q1
RBR-TVBR analysis
Man, oh man, radio and television stocks stormed out of the starting gate in 2012. Nearly all were up for Q1, with most...
Cable destinations of young radio fans
Even the most loyal radio fans spend time with other media, and knowing where they go during these periods of abandonment can be put to good use by a smart radio operator. Today we tap into the massive database of Prosper Insights and Analytics to discover where fans of young-skewing radio formats go when they are watching cable TV. We think you’ll find the information both fascinating and useful.
Dealmakers Coming Out of Hibernation?
The first full week of April featured a healthy amount of action
The Auto: Where Americans Consume Audio Content
We know that the car is the No. 1 place where radio stations are consumed. It turns out that it is the leading locale where all audio content is consumed, new data from Edison Research find. Meanwhile, the percentage of audio consumption attributed to a soon-to-be-combined SiriusXM and Pandora was offered -- and it is significant.
News Website Traffic Surges In Q4, Comscore/Pew Data Show
For the 97 news outlets whose primary domain, its website, averaged at least 10 million unique visitors per month, traffic rose 11% in the fourth quarter of 2020. That's according to a fresh Pew Research Center analysis of the state of the U.S. news media.
The magazine choices of young television fans
Here is the third section of a four-part look at the favorite magazines of the broadcast audience, this time focusing on programming favored by...
Finding the radio faves of your middle-aged TV audiences
We’ve looked at where younger television fans go when they’re tuning in their radio, and now it’s time to take a look at the...
Broadcast Poison Versus Driving New Business
Broadcast Connector's Clark Smidt reviews PPM data from markets #11 - #16.
Fresh Insights On Hispanic Consumer Growth
The third report in Claritas' New American Mainstream series is now out for marketers and media industry C-Suiters. The Hispanic American Market Report offers marketers unique insights into how to appeal to Latino consumers, one of the nation’s fastest-growing multicultural subsets.
More TVB Data On Media’s Voter Influence
The ad sales advocacy group for broadcast television in the U.S. on Monday released fresh data points from the full 2022 Voter Funnel survey, which focus on media’s influence on voters following the midterm election in Arizona, California, Florida, Georgia, Michigan, Nevada, North Carolina, Ohio, Pennsylvania and Wisconsin. What did TVB find?