Vital Media Statistics

You do not need us to tell you how important new media is these days, led first and foremost by the internet.

Here it is – the sixth and final installment of our in-depth look at the car preferences of radio and TV fans, this time focusing on older television viewers. The purpose of this is to help television stations sell ads to people in the automobile business; and conversely, for people in the automobile business to make informed decisions about ad placement.

Another look at the new TV auction value estimates

Nielsen’s National Television Household Universe Estimates for the 2018-19 TV season have just been released. A tiny bump upward in the total has been seen. Why? Multicultural households are to thank for the growth.

The latest quarterly broadcast station totals have been released from the FCC. And, when one compares the numbers to the end of the first quarter of 2021, a clear trend can be seen: AM radio stations continue to be in decline, while FM translators are more numerous than ever. 

Local TV stations have spent decades carefully developing their brands which are built on the locality and relevance of their news content. But how do users of local broadcast TV news and local broadcast station websites/apps really feel about them?  It's a question TVB sought to find the answer to.

Here is yet another installment in RBR-TVBR’s educational and entertaining look at the media habits of their audiences, depending on what types or radio...

Most stations have a core audience that is with them almost all the time they are using the radio – but most stations also have to deal with the fact that their listeners also spend time with other stations using other formats. Now, exclusive RBR-TVBR analysis of the in-depth research from Proper Insights and Analytics will help you pinpoint the location of your audience when they’ve strayed off-format

Ad intelligence and sales enablement platform MediaRadar has a report that every broadcast TV C-Suiter will want to review. According to its 2018 TV Trends Report (Q1 2018 - Q1 2019), more than 2,000 new advertisers entered the television advertising market.

The installed base for internet-connected video devices is on course to rise at a 2.3% compound annual growth rate from 2021 through 2026 in the U.S. according to new S&P Global Market Intelligence analysis. As such, it places just slightly behind high-speed broadband household growth.

Do you ever find yourself checking out what the people around you are checking out when you’re at the grocery store? If you’re in an advertising-related business, there is a great reason to do this – it can help you target audiences and sell ads. Thanks to research from BIGinsight, we can do more than look into other people’s shopping carts – we can find stats broken down by format.

An important insight into the nature of your audience is knowledge of how much money they make, and how

The final results from Borrell Associates' 2017 local advertiser study are in, and some 3,551 local advertisers chimed in regarding their thoughts and plans on advertising ROI, marketing goals, and which medium works best to accomplish those goals. 

As the world rang in the new year, the U.S. Census Bureau projected the nation's population total. As of January 1, 2020, the total number of people living in the United States rose by 0.61% from exactly one year ago. Since Census Day 2010, the population has grown by 7%.