Vital Media Statistics

Here is the third section of a four-part look at the favorite magazines of the broadcast audience, this time focusing on programming favored by...

We’ve looked at where younger television fans go when they’re tuning in their radio, and now it’s time to take a look at the...

Clark Smidt reviews PPM data from Nielsen radio markets #6 - #10 .

If you think we're in the midst of an "audio renaissance," could broadcast TV's big comeback be unfolding, too?New research from Parks Associates suggests that may be the case, given the percentage of U.S. broadband households that use a digital antenna to watch over-the-air broadcasts.

Spanish Broadcasting System (SBS) is seeing success with a "premium content investment report" with marketers — another way the Miami-based company founded by Raúl Alarcón Jr. and overseen on a day-to-day basis by President/COO Albert Rodriguez seeks to distinguish itself from the likes of TelevisaUnivision, Entravision, Audacy Corp., Beasley Media Group, Cox Media Group and iHeartMedia.

But it’s up year over year. That’s the latest from BIGinsight, which finds that over a third of respondents are confident about the chances...

It was not a month for what you’d call big deals

Republican FCC Commissioner Michael O'Rielly's push to heavily modify or erase the agency's "KidVid" regulations is largely fueled by his belief that the rules are outdated, with children largely consuming Video on Demand (VOD) choices, over-the-top (OTT) sources and cable TV channels that offer kids' programming 24/7. Nowhere is it being argued that children are tuning out TV, although broadcast TV ratings during "KidVid" hours are a far cry from years past. In fact, new research from U.K.-based Futuresource Consulting suggests that watching the big screen remains the activity that children dedicate the most time to.

The music industry experienced a strong start to 2020, with audio streaming growing through early March — up 20% over the same period in 2019. That's one of the key takeaways from the just-released Nielsen Music/MRC Data 2020 Mid-Year Report, which also finds that, thanks to the COVID-19 pandemic, audio consumption is up by just a trickle.

There is a growing disparity between consumer values and behaviors and marketing priorities in the U.S., according to a newly released report conducted by Morning Consult and Advertiser Perceptions on behalf of podcaster Pushkin Industries and audio content creation and distribution leader iHeartMedia.

Radio is known for its music, news, sports and weather programming. All of these things are available on smartphones too. Here, based on data...

Television viewers who love broadcast television content have long had access to remote channel-changing devices which have the unfortunate effect of allowing them to easily leave the broadcast tier of their local MVPD and surf for content found only on those outlets. Today we tap into the massive database of Prosper Insights and Analytics to discover just where the youngest audiences are going. We think you’ll find the information both fascinating and useful Included in this study are the top 30 basic cable offerings for the overall 18+ operation, followed by every channel that has the support of at least 20% of a given format group.

A total of 16 broadcast transactions were accepted by the FCC for filing

We know that the car is the No. 1 place where radio stations are consumed. It turns out that it is the leading locale where all audio content is consumed, new data from Edison Research find. Meanwhile, the percentage of audio consumption attributed to a soon-to-be-combined SiriusXM and Pandora was offered -- and it is significant.

For the 97 news outlets whose primary domain, its website, averaged at least 10 million unique visitors per month, traffic rose 11% in the fourth quarter of 2020. That's according to a fresh Pew Research Center analysis of the state of the U.S. news media.