Vital Media Statistics

The 2018 FIFA World Cup is now but a memory. By the way, France was the victor. When all was said and done, MediaRadar took a deep dive into the TV ad trends during the entire month-long tournament. The takeaway: Advertisers were highly active with Telemundo, a big winner in the global soccer tournament.

The first wave of a post-pandemic survey has been commissioned, and its goal is to explore the impact that COVID-19 has had on entertainment, leisure, and lifestyle habits. It includes a special focus on changes in television services used and viewing behaviors.

Digital and traditional media channel consumption across the world’s 20 largest markets and the rest of the countries in the four major global regions grew by just 0.3% in 2023 to an average of 56.2 hours per week, according to PQ Media. This marks a sharp deceleration for growth.

Here is the companion piece to “Slicing and dicing the radio audience,” which ran in this space two weeks ago on 3/4/13. This report...

The message was decidedly mixed when it came to station trading during the week of November 17-21.

What is the state of subscription video on-demand services in the United States? A look at market share, based on how much demand exists in the market for each service's original content offering, is now available from Parrot Analytics.

Newly released research from Leichtman Research Group (LRG) has opened a new lens on the group of consumers who have never had a pay-TV service. According to LRG, this segment of consumers now constitutes one-third of non-subscribers.

Here is the final installment on how to find loyal broadcast fans, both radio and television, when they are being less than loyal in...

No doubt some of your core audience members are so in love with your station that they don’t need a tuner – their receiver can be frozen on your frequency and they’ll be happy forever. But the fact is, most radio fans stray elsewhere from time to time. But here’s the good news: This invaluable study of research from Proper Insights and Analytics will tell you where they are going.

Broadcast Connector analyst Clark Smidt (www.broadcastideas.com) reviews results for mid-June to

As the streaming wars heat up, the audience measurement and consumer data giant Nielsen notes that it's important to be mindful of just how much time consumers are spending with different media options ... such as radio. New data gives good ol' AM and FM a positive report card.

Tom Cheli, the nine-year CEO of ad sales automation and workflow company Frequence, got thinking about how its local ad partners have benefited from an omnichannel approach during this period — something that could benefit broadcast radio and TV. He joins RBR+TVBR Editor-in-Chief Adam Jacobson on the latest InFOCUS Podcast, presented by dot.FM, to share his thoughts. LISTEN HERE

This study based on the in-depth research of BIGinsight falls more into the category of know your audience than anything else – but this...

Chances are that when your radio regulars are seeking broadcast entertainment, and they do not happen to be in a vehicle, they are watching television. But what are they watching? This is a very good thing to know for a number of reasons, and thanks to the research wizards at Prosper Insights and analytics, we can pinpoint viewing habits four you. Today we look at old-skewing TV audiences.