The Sporting Life of Radio Fans
The more you know about your audience, the better – and RBR-TVBR continues its ongoing effort to shed light on as many facets of...
Finding the radio faves of your older TV audiences
And here it is – part six of a six-part series tracking broadcast audiences across the radio dial. We’ve looked at the secondary radio choices of radio format audiences, and tracked young and middle-aged TV fans to their favorite radio destinations. Today, we conclude with older television fans.
FM Trends in Top PPM Markets
Broadcast Connector's Clark Smidt looks at PPM results in markets #17to 19.
This U.S. State Is The Only One Getting Younger
The USA as a whole is graying. The median age of the nation rose by one full year between 2010 and 2018. But, the pace of this aging is different across race and ethnicity groups, newly released 2018 Population Estimates from the U.S. Census Bureau show. What does this mean for broadcast radio and television?
Media and Gen Z: Ways To Build Brand Affinity
How does the intersection of race, ethnicity, sexuality, gender, and other variables affect Gen Z's perception of identity, the role media plays in shaping their viewpoints and what it takes to build brand trust among this highly informed and connected audience of 14-to-24-year old consumers? A Horowitz Research study conducted with Vox Media yields some intriguing conclusions.
Understanding The Use of Spanish Among U.S. Latinos
Just how proficient are Latinos when it comes to en español conversation? The numbers are high, Pew Hispanic Center data show. This solidifies the need for marketers and advertisers to place their dollars in both Spanish-language and English-language media consumed by Hispanics across the U.S.
Television consumer trends by occupation
What you watch on TV can be linked to what your job is -- here's a look at how television viewing and employment category match up.
The buying habits of radio fans, part 2
We already took a look under the hood of the BIGinsight database to get an idea of who the most frequent buyers of several...
Fabulous week for broadcast stocks
During the last week of October, most broadcasters who trade in the stock markets found Halloween treats in their bags.
Customer Satisfaction Tops Among Video Streamers
Customer satisfaction with video streaming services far eclipses that of subscription TV service. That's a top finding from the just-released American Customer Satisfaction Index (ACSI) 2018 Telecommunications Report. We have all of the details right here.
Time Spent with Mobile Video, Gaming Surges With Virus
As Americans hunkered down under stay-at-home orders for much of March and April, they consumed more mobile media. The added mobile time, however, wasn’t distributed equally, eMarketer finds. Some long-term trends accelerated as people sought diversion. Other longer-term trends stagnated as commuting time fell precipitously.
A ‘FAST’ And Furious Growth Trend For TV Content Consumption
Some two-thirds of TV content viewers are using free, ad-supported streaming TV (FAST) platforms in a typical month, a new Horowitz Research report on the state of media, entertainment and technology that focuses on viewing habits finds. Four FAST networks stand out in the study.
Radio and television still own key dayparts
The advent of email and the internet have certainly changed the way people use media throughout the day, but two things haven’t changed: Radio...
Cable destinations of middle-aged radio fans
We’ve checked out the cable choices of young radio and TV audiences. Now we move into those in the middle of the spectrum, starting with radio in the third of six installments in this series. The key is to discover where your own audience can be found when watching cable TV. We’ll tap into the massive database of Prosper Insights and Analytics to do this. We think you’ll find the information both fascinating and useful
June Trading: Crickets
Just about any way the data is sliced, June is in last place