Vital Media Statistics

Do you ever find yourself checking out what the people around you are checking out when you’re at the grocery store? If you’re in...

And radio was pretty much the entire story when it came to station trading for the week

The relationship between streamers and traditional TV is a close one, new details from Nielsen's Local Watch Report show. According to the report, traditional programming "shows impressive resilience in today's digital age." The big takeaway for broadcast TV companies: "Even the heaviest of streamers can't seem to shake broadcast viewing."

New data from the Edison Research Share of Earstudy, conducted during the period of COVID-19 disruptions, shows that people in the U.S. age 13 and older began listening to audio a full 75 minutes later on average, as compared to before the disruptions.

Local news has repeatedly been cited as a key magnetizer for broadcast TV. Stations are adding newscasts to their daily programming schedules, both locally produced and nationally distributed. Yet, a study from Pew Research Center finds that Americans "are following the news less closely than they were a few years ago."

Young-skewing format fans love to download apps on their favored mobile platform the most, but all format fans do it. We have the click-by-click...

The value of all television deals accepted by the FCC in April didn’t make it the priciest month of the year – that would be March. And radio trading in April took a back seat to February. But both came in second during the first four months of the year, making it overall the biggest month of broadcast dealing of the year to that point.

There wasn’t anything off the charts about the 106 stations that were proposed for transfer

There is some good news for broadcast and cable TV industry C-Suiters still obsessed with finding ways to curb that so-called "cord cutting." Customer satisfaction of residential wireline companies is on the rise, according to a new survey conducted by J.D. Power. Here's the bad news: The top service providers, according to J.D. Power, aren't MVPDs but DBS providers.

Borrell Associates has released another nugget from its April to late June 2021 Local Ad Agency Survey. Here's what broadcast media executives and sales associates need to know about how this rise could impact their chances of a buy — or not.

Having access to Asian-language and international content is an important consideration when making subscription decisions among Asian American homes. That’s the top takeaway from Horowitz’s latest annual report on a diverse and affluent consumer group.

The more you know about your audience, the better – and RBR-TVBR continues its ongoing effort to shed light on as many facets of...

And here it is – part six of a six-part series tracking broadcast audiences across the radio dial. We’ve looked at the secondary radio choices of radio format audiences, and tracked young and middle-aged TV fans to their favorite radio destinations. Today, we conclude with older television fans.

The USA as a whole is graying. The median age of the nation rose by one full year between 2010 and 2018. But, the pace of this aging is different across race and ethnicity groups, newly released 2018 Population Estimates from the U.S. Census Bureau show. What does this mean for broadcast radio and television?