Vital Media Statistics

This study based on the in-depth research of BIGinsight falls more into the category of know your audience than anything else – but this...

Chances are that when your radio regulars are seeking broadcast entertainment, and they do not happen to be in a vehicle, they are watching television. But what are they watching? This is a very good thing to know for a number of reasons, and thanks to the research wizards at Prosper Insights and analytics, we can pinpoint viewing habits four you. Today we look at old-skewing TV audiences.

The latest digital audio intelligence from Triton Digital has been released, and it provides a rather comprehensive look at total weekday listening to audio streams. We've taken a look at the data, and we're pleased to provide you all of the details.

As the streaming wars heat up, the audience measurement and consumer data giant Nielsen notes that it's important to be mindful of just how much time consumers are spending with different media options ... such as radio. New data gives good ol' AM and FM a positive report card.

Tom Cheli, the nine-year CEO of ad sales automation and workflow company Frequence, got thinking about how its local ad partners have benefited from an omnichannel approach during this period — something that could benefit broadcast radio and TV. He joins RBR+TVBR Editor-in-Chief Adam Jacobson on the latest InFOCUS Podcast, presented by dot.FM, to share his thoughts. LISTEN HERE

You can tell a lot about the people who watch you programming by seeing what magazines they read.

Here is the companion piece to “Slicing and dicing the television audience,” which ran in this space two weeks ago on 3/11/13. This report

When it comes to the stats for the last week of November 2014...

Perhaps the No. 1 question facing broadcast media C-Suiters is how to combat the magnetic ad-dollar behemoth that is digital social media, led by Facebook. Maybe, with time, radio and TV's budget battles will become a bit easier. How so? New intelligence from eMarketer shows Facebook ranking as the No. 1 social media hub across every age group except one. That would be teens -- and that's not good news.

With the newly established routines of consumers, the colder winter months and increased movement restrictions will further solidify daytime TV as a true work companion, Nielsen believes. In its words, "Understanding these behaviors now is vital, as they can leave a lasting impact on a post lockdown world."

Curious as to why your station's ratings may be "wobbling"? New data released from the U.S. Census Bureau show that while large cities are regaining residents following the COVID-19 pandemic, there was strong growth in areas adjacent to urbanized areas.

RBR-TVBR’s relentless campaign to use BIGinsight data to teach broadcasters about the media habits of their audiences, depending on what types or radio or...

Finding the radio faves of your young TV audience Chances are your loyal TV fans are not with you all the time; in fact, it is flat out guaranteed that they are tuned out when they are operating a vehicle. But at these moments, there is a very good chance they are listening to the radio. And with the help of the exhaustive research of Prosper Insights and Analytics, we can help you pinpoint their location. Today, a look a six young-skewing television audiences.

Broadcast Connector analyst Clark Smidt reviews PPM data in markets #30-40.

Research conducted by GoodFirms on social media usage paints a most interesting picture of how much time people spend using a varied range of social media platforms in a given day. A majority of Americans use a handful of platforms on a daily basis.