Vital Media Statistics

Following our dig into the BIGinsight database to get an idea of who the most frequent buyers of several miscellaneous common purchase items cross-checked...

It is not at all uncommon for a broadcast deal to involved tens, even hundreds of millions of dollars. The fact that the 13...

Younger consumers are cutting the cord, and finding new ways to watch video entertainment. The common belief is that these viewers are switching to SVOD services or viewing content on their phone, with no interest in linear TV. New data from Nielsen suggest that this assumption couldn’t be further from the truth.

Don't think "Gen Z" listens to the radio? They do, new findings from Edison Research's Share of Ear study show. In fact, a majority of persons between the ages of 13 and 24 listen to AM and FM radio daily. And, they are doing so on a variety of devices -- including a radio in their vehicle of choice.

A significant percentage of U.S. teenagers report spending at least four hours per day using a variety of social media apps such as YouTube, TikTok, Instagram, Facebook and X, a Gallup survey of more than 1,500 adolescents finds.

Mobile devices are in the hands of the young, the old and the in-between these days, but there are differences in what fans of...

Get ready for installment number four of this six-parter following the broadcast audience to their cable channels of choice. Today we tap into the massive database of Prosper Insights and Analytics to discover just where the middle audiences are going. We think you’ll find the information both fascinating and useful Included in this study are the top 30 basic cable offerings for the overall 18+ operation, followed by every channel that has the support of at least 20% of a given format group.

By any measure, stations are not trading like hotcakes this year

Is the ad foundation at Facebook a bit shaky? New data from Standard Media Index, released in response to news that another security leak is plaguing the social media giant, has arrived that looks specifically at Facebook's ad revenue. Guess what? There's some slowing growth in an area that's been healthy of late for radio.

The information from Nielsen, which is mulling a takeover bid while shopping around for a better offer, offered the data in its first-ever "State of Play" report, which highlights the increasing boom of video content in both linear and streaming in recent years.

Despite efforts in D.C. to limit its use in the U.S. due to its ties to the Chinese government and a new effort led by 14 state attorneys general to impose "significant penalties" on it for its harms to American youth, TikTok is a major social media platform that isn't fading away anytime soon. Data from Pew indicate that adults — not kids — are big-time users.

You’re home, you aren’t engaged with any media in particular, but you’re doing something – RBR-TVBR examines in-depth data from BIGinsight to focus the...

No matter how loyal they might be, it is highly unlikely that your primary TV fans watch your particular genre all the time. So where are they when they tune elsewhere? This is a very good thing to know for a number of reasons, and thanks to the research wizards at Prosper Insights and analytics, we can pinpoint viewing habits four you. Today we look at young-skewing TV audiences.

What's shaking in PPM markets Pittsburgh through Salt Lake City.