By Clark Smidt, Broadcast connector
Broadcast Connector’s Clark Smidt (www.broadcastideas.com) is at the NAB/RAB Radio Show in Atlanta this week. He says he’s learning new facts about why radio is stronger.
Connected and intimate describes NAB/RAB Atlanta with all events centered in the Marquis Marriott.
In prep for all the buzz and working, here’s the review notes of the hot and not from Nielsen Audio August, for markets #26 Pittsburgh through #29 Salt Lake City.
- PITTSBURGH, PA. 2,009,200. Stations 49, Subscribers 28.6%. Black 9%, Spanish 2%
iHeart 36.2-36.4-35.2-34.5, CBS 21.0-20.1-22.2-22.2, Steel City 11.0-11.4-11.1-10.4.
1 WWSW Classic Hits iHeart. 10.7-10.3-10.0-10.8. Holds Top slot & #1 cume, 760-776k.
2 WDVE Rock iHeart 10.2-9.7-8.6-8.6, tops iHeart ModRock WXDX up from 3.6-4.6.
3 WKST CHR iHeart. 7.5-8.3-8.0-7.9, iHeart 1-2-3 win. This is the only CHR subscriber.
4 KDKA Sports CBS. 6.2-6.0-6.7-7.5, just this one good sport in a town. Hot Pirates!
5 WRRK Adult Hits Steel City 7.9-8.2-7.9-7.3, exclusive format dipping.
6 KDKA-AM/KDKA-HD2 News/Talk CBS. 6.0-5.3-6.0-6.1 vs non-comm N/T WESA, 1.9-1.6-1.3.
7 WDSY Country CBS. 4.3-4.0-4.8-4.6, adding to lead on iHeart Bull Country WPGB 0.6-1.4-1.6.
8 WXDX Modern Rock iHeart. 4.6-4.4-5.0-4.0. This is the lone Rock subscriber; mod or otherwise.
8 WBZZ Hot AC CBS. 4.5-4.8-4.7-4.0, leading Steel City HotA/C WLTJ 1.5- 0.9.
10 WLTJ Hot A/C Steel City. 3.1-3.2-3.2-3.1.
11 WPGB Country iHeart. 2.8-3.4-3.4-3.1.
- SAN ANTONIO, TX.(was #28) 1,939,800. Stations 46, Subs 63%. Spanish 53%, Black 7%.
Cox 27.8-28.7-29.1-29.8, iHeart 26.9-24.7-24.4-25.4, Univision 15.3-17.4-16.8-16.3,
Alpha 10.6-12.1-11.3-10.9.
1 KONO Classic Hits Cox 6.3-7.5-7.1-7.6. Ups #1 Cume 656-725-736k.
2 KCYY Country Cox 7.2-6.4-7.0-6.6, vs 4 San Antonio Country stations.
3 KAJA Country iHeart. 6.6-5.8-6.0-6.2 hangs 0.6-1.0-0.4 behind Country KCYY.
4 KBBT Rhythmic-CHR Univision. 4.0-6.4-5.6-5.4, leads iHeart Rhym CHR KZEP by 3.4-3.0.
5 KQXT Adult Contemporary iHeart. 5.2-4.9-4.7-5.3.
6 KISS Rock Cox. 4.0-4.7-4.2-5.0. Nice gain. Cox Rox.
7 KROM Regional Mexican Univision. 4.1-3.9-4.3-4.7, leads 4 RegMexicans.
8 KXXM CHR iHeart. 5.7-5.3-4.8-4.5. Southerly trend.
9 KTKX Classic Rock Cox. 3.1-4.0-4.4-4.4. Continued Top 10 Season for most Classic formats.
10 WOAI News/Talk iHeart. 5.0-4.3-4.2-4.2, vs TX Pub N/T KSTX 3.0; Alpha KTSA-AM 1.1.
- SACRAMENTO, CA. (was #27) 1,928,300 Stations 39, Subscribers 64%. Spanish 19%, Black 8%.
Entercom 28.6-26.7-26.6-26.1, iHeart 21.4-22.1-22.2-21.6, CBS 17.7-20.1-19.5-19.0,
Entravision 9.1-8.8-9.4-9.5.
1 KSEG Classic Rock Entercom. 8.8-8.7-8.8-9.5. Good month, now #1 cume 522k.
2 KFBK-AM/KFBK News/Talk iHeart. 8.1-8.0-8.0-7.4. Next of 4 N/Ts Public KXJZ, back 4.2-3.8.
3 KDND CHR Entercom. 5.6-5.3-5.2-4.8, vs CBS RymCHRs KSFM 4.1, EntraV KHHM 3.3.
3 KYMX Adult Contemporary CBS. 4.7-5.1-4.7-4.8.
5 KHYL Rhythmic Oldies iHeart. – 0.1; 5.1-4.8-4.9-4.7, Top 5 since the move from A/C.
6 KRXQ Rock Entercom. 5.6-4.9-4.8-4.5. Entercom Rocks with 3 flavors, Classic/Regular/Modern.
7 KNCI Country CBS 4.9-5.0-4.6-4.4, kicks Bull KBEB and Entravsn KNTY each by 1.0.
8 KZZO Hot A/C CBS. 4.2-4.7-4.1-4.3, leads over Entercom HotA/C KUDL 0.7-1.1-0.6-1.4.
9 KSFM Rhythmic-CHR CBS. 3.9-4.3-4.7-4.1, leads EntVsn RymCHR KHHM by just 0.3.
10 KXJZ News/Talk Capital Public. 3.4-3.5-3.8-3.6, Classical mate KGRB adds 0.8.
11 KQJK Adult Hits iHeart 3.1-3.3-3.5-3.4. 11 KBEB Country iHeart. 3.5-3.9-3.4-3.4.
11 KKDO Modern Rock Entercom 4.0-3.7-3.2-3.4. 14 KHHM Rhy-CHR Entravision. 2.8-3.0-3.3-3.3.
- SALT LAKE CITY, UT. (was #31) 1,824,300. Stations 49, Subscribers 63%. Spanish 14%, Black 1.5%
iHeart 23.9-22.8-27.3-27.5, Bonneville 18.7-16.7-16.5-15.7, Broadway 15.2-14.0-13.7-14.5
Cumulus 11.3-10.8-11.4-11.0, KLO Broadcasting 8.0-9.1-8.9-8.8.
1 KBZN Hot A/C KLO Broadcast. 7.2-8.1-7.8-7.6. #1 cume 614-628k.
2 KZHT CHR iHeart. 6.9-7.1-7.5-7.5.
3 KSFI Soft AC Bonneville. 7.9-7.5-7.7-6.9. Not as close at the Top.
4 KODJ Classic Hits iHeart. 4.6-6.3-6.2-5.7. Classic Rock & Classic Hits strong in SLC.
5 KNRS/KNRS-AM Talk iHeart. 4.6-5.1-5.4-5.4.
5 KJMY Hot AC iHeart. 4.3-4.1-5.2-5.4, vs A/Cs CMLS KBEE 1.4 and KLO KSQN at 1.0.
7 KSOP Country KSOP. 4.8-5.0-4.5-4.9, CMLS KUBL now back 0.2-1.0.
8 KSL-AM/KSL News/Talk Bonneville. 6.3-4.7-5.0-4.5 vs University Utah KUER behind 1.9-1.1.
9 KRSP Classic Hits Bonneville. 4.5-4.5-3.8-4.3.
10 KUDD/KUDE CHR Broadway. 4.3-3.7-4.1-4.2, co-leads the B’dway cluster.
10 KXRK Modern Rock Broadway. 3.9-3.7-3.7-4.2 now taking Cumulus Mod Rock KHTB 1.9-2.6.
Broadcast Connector Clark Smidt delivers results with existing resources. Refresh Time is right now. Prompt Positives! 978 470-2120. Andover, MA. www.broadcastideas.com @ClarkSmidt [email protected] Search “Clark Smidt” www.rbr.com for updates & commentary.
