AirTran unveils seat back advertising
AirTran Airways announced plans to outfit all of its 138 Boeing jets with seat back advertising. During the next two weeks, each seat will...
AAAAs letter blasts Nielsen over killing live stream metric
As we predicted in our story last week, the 4A's has written a letter to Susan Whiting, Chairman of Nielsen Media Research over the ratings company’s
TBS to count down the year’s funniest ads
Of all the “Best Of…” lists issued at the end of the year, one that has really captured the attention of comedy fans is...
On the Interep severance pay story…
We had numerous responses to our Interep Severance Pay story yesterday, posted on the comments section below the story itself. However, this one came...
Cox, NBCU conduct dynamic ad trial for On Demand programs
Cox Media, the ad services division of Cox Communications, and NBC Universal recently launched a dynamic ad trial designed to test the value of inserting different ads into the same
MasterCard launches “Priceless Gift Finder”
MasterCard Worldwide announced the launch of the MasterCard Priceless Gift Finder (www.priceless.com/giftfinder), a new online tool designed to drive e-commerce by helping online shoppers...
Where is the Interep severance pay?
It ended last November on a conference call that no one really believed would ever happen. David Kennedy, the President of Interep, sadly announced that Interep would no longer exist. An anonymous
Santa makes cutbacks in Boost Mobile TV ad
Boost Mobile, a division of Sprint Nextel, unveils the next installment of its ‘Unwronged’ commercials, this time featuring Santa Claus. This holiday season even...
Esurance selects Duncan/Channon as AOR
Esurance, the DTC personal auto insurance company, has awarded brand positioning and creative to Duncan/Channon San Francisco after a review.Prior to hiring Duncan/Channon, Esurance...
IAB releases update to ad unit guidelines
To set the stage for greater innovation and creativity in online advertising, the Interactive Advertising Bureau announced the release of the “Ad Unit Guidelines...
Nielsen's local ratings move draws agency ire
Media agencies are none too happy about Nielsen's recent decision to yank its live local TV ratings beginning in January and replace them with...
GEICO Gecko teams with “The Princess and the Frog”
GEICO recently began airing two new TV spots featuring the GEICO Gecko and characters from the new animated musical from Disney, “The Princess and...
McDonald's wants the next "Voice of McDonald's"
Beginning now through 12/4, customers can vote for their favorite voice of McDonald's at www.mcdonalds.com/voice. Of the 1.6 million McDonald's restaurant employees around the...
Ikea keeps MEC after review
Ikea has re-upped with Mediaedge:cia for planning and buying in the U.S. after a global media review, beating out independent shop Horizon Media, according...
IZOD named title sponsor of IndyCar Series
Phillips-Van Heusen Corporation announced a multi-year agreement in principle with the Indy Racing League (IRL), the sanctioning body for the IndyCar Series, for its...