Veteran radio creative specialist Yaman Coskun, Founder and former CEO of Yamanair Creative, has launched a hybrid commercial creative services company powered by humans and supported by artificial intelligence.
Dubbed “yaman.AI,” the new offering is designed to give radio sellers and agencies with local-direct-focused creative services, consultation, training, production and other core audio advertising needs.
Coskun says yaman.AI will also introduce a local creative testing feature, dubbed yaman.PI (Performance Intelligence), designed to provide scoring and improvement tools for local campaigns.
An industry veteran, Coskun in 2004 helped launch The Creative Services Group for iHeartMedia. In 2007, Yamanair Creative launched Cash-by-Creative, followed by the 2014 rollout of SPECbyte; Compass Media Networks acquired Yamanair Creative in 2017.
