The E.W. Scripps Company has forged a strategic partnership with TiVo, a subsidiary of HD Radio and DTS AutoStage parent Xperi Inc., that the broadcast TV station owner says will “enhance” its research and analytics capabilities.
The contract signed between the two companies allows TiVo to provide Scripps with video and linear schedule TV metadata to support Scripps’ internal data quality and automation initiatives.
“The addition of this data will help Scripps streamline its data processes to deliver improved analysis and insights across its organization,” the company says.
Overseeing the launch of TiVo products within Scripps is Matt Booher, Senior Director of Insights and Analytics. “This is an important step toward enhancing our analytics offerings to remain agile and competitive in today’s dynamic media landscape,” Booher said.
TiVo Global VP of Data Monetization Fariba Zamaniyan commented, “Accurate and comprehensive TV metadata isn’t just a nice-to-have, it’s essential for publishers, who want to maximize audience engagement and advertising revenue. TiVo’s metadata solution delivers extensive channel coverage across all 210 DMAs, powers leading industry platforms and provides trusted data intelligence so that publishers can make more strategic decisions. We give our partners the competitive edge they need to thrive in a highly competitive market and we’re excited to partner with Scripps in a meaningful way.”
