WOW! Internet, Cable & Phone, an ACA Connects member and one of the key small broadband services providers in the U.S., on Monday (5/15) signed an agreement with Google to offer YouTube TV as its dedicated live television offering.
Through the partnership, consumers can purchase WOW!’s internet together with YouTube TV service, rather than a traditional cable TV service, marking a shift to virtual MVPD exclusivity for WOW!
WOW! offers services in Alabama, Florida, Georgia, Illinois, Indiana, Maryland, Michigan, South Carolina and Tennessee.
“This agreement transforms how WOW! offers pay TV service and reinforces its broadband-first strategy by bundling YouTube TV with WOW! Internet,” the company said.
The process of migrating WOW!’s residential video customers to YouTube TV will begin this summer as WOW! discontinues the marketing and selling of its TV services, including WOW! tv+.
But, WOW! will maintain and support its current video services as its existing base of video customers can switch from WOW!’s current video products to YouTube TV.
“We are thrilled to begin offering YouTube TV and give our customers access to this best-in-class pay TV service,” said Teresa Elder, CEO at WOW!. “We are very pleased to deliver a seamless TV experience to our customers with this new partnership while continuing to execute on our broadband-first strategy. This furthers our commitment to provide our customers with the highest quality services at the best value.”
