On December 15, JetBlue scored an exclusivity deal that makes Peacock the preferred visual entertainment offering on board the majority of its flights.
Now, Paramount+ has scored an exclusive partnership of its own, benefiting those who earn SkyMiles.
Starting this spring, Delta SkyMiles members will have access on all flights originating in the U.S. a special free trial of the Paramount+ Premium service. The offering includes breaking news, championship sports and entertainment programming.
“Partnerships with some of the world’s largest and strongest consumer brands, such as the one we announced today with Delta, have been key to the market-leading growth of Paramount+ by engaging new consumers with our unmatched streaming offering,” said Jeff Shultz, chief strategy officer and chief business development officer at Paramount Streaming. “With this deal, Paramount and Delta are bringing every SkyMiles Member the full breadth and depth of Paramount+, all while 30,000 feet above the ground.”
The deal makes Paramount+ “a marquee partner” in the launch of a Delta Sync Exclusives hub.
How it works will not involve a seat-back monitor. Instead, Paramount+ will offer members the opportunity to customize their in-flight entertainment experience via their personal mobile device. Most Delta flights now offer in-flight WiFi, USB ports and laptop plugs at every seat. Starting this year, internet access will be available at no cost to all passengers.
“Delta customers expect nothing but the very best each time they fly, and that includes industry-leading reliability, memorable service, engaging entertainment and – now – free, fast streaming Wi-Fi,” said Ranjan Goswami, SVP of Customer Experience Design at Delta Air Lines. “Paramount not only represents the best of the streaming industry, but they also share our passion for delivering personalized experiences fit to individual customers in ways that bring the experience in the sky closer to what you would find at home.”
