LAS VEGAS — Head to the West Hall of the Las Vegas Convention Center, and those stopping at booth No. 4429 will be able to see for the first time at an NAB Show how a company focused on bringing advanced capabilities to traditional cloud networking environments is reinventing cloud networking through a multicasting product for broadcasters.
IEX Group Inc.’s swXtch.io will have its first presence at the National Association of Broadcasters’ annual conference and expo, and the message they are sending to the industry is that the time is ripe for broadcasters to move their live production, content delivery and playout, and media monitoring and transport workflows to the cloud.
This will see swXtch.io showcase new enhancements to its cloudSwXtch product and demonstrate how broadcasters can realize the adaptability, reliability and agility benefits of the cloud.
Specifically, live production in the cloud is a capability, as swXtch.io now supports JPEG-XS compression flows. This allows customers to move visually lossless video at very low latency into and through the cloud. As swXtch.io explains, JPEG-XS compression addresses the challenge of managing the heavy bandwidth and high costs of uncompressed video in the cloud while retaining premium broadcast-quality pictures.
The company’s cloudSwXtch also offers support for uncompressed ST-2110, providing customers with more options to manage their entire live production workflows in the cloud.
Content delivery and playout are also values that swXtch.io will demonstrate at the NAB Show, in particular how lossless UDP provides additional protection for media streams across dynamic bridging (ground-to-cloud) and multi-cloud networking applications. Lossless UDP optimizes packet delivery for high-bandwidth streams with minimal latency. cloudSwXtch also offers stream protection through SMPTE ST-2022-7 hitless merge, offering network path redundancy as parallel streams move through the cloud or across multi-cloud networks.
Lastly, swXtch.io will demonstrate Network Media Open Specifications (NMOS) workflows in cloudSwXtch networks, streamlining the management and orchestration of media workflows in the cloud and ensuring they align with on-prem systems. And, swXtch.io will also highlight how its partnership with Cinnafilm makes live, broadcast-quality standards conversions and Hollywood format conversions in the cloud a reality.
Company CEO Brent Yates said, “Broadcasters can bring missing cloud features like JPEG-XS, Precision Time Protocol (PTP) and multicast in alignment with on-prem infrastructure and create a broadcast network that is deployable, monitorable, and functional across clouds, allowing them to achieve true multi-cloud diversity. Visitors to our booth will finally see seamless cloud broadcasting for real.”
cloudSwXtch is available on all major public cloud network providers (AWS, Google Cloud, Microsoft Azure and Oracle Cloud Marketplaces).
The NAB Show 2024 concludes on Wednesday, April 17, at the Las Vegas Convention Center.
