For the first time in perhaps 25 years, CES 2024 is attracting the most A-listers from across the broadcast media industry. One media broker told RBR+TVBR that he’d love to be there, too, if it wasn’t for needs in his office.
The National Association of Broadcasters appears to have picked up on the industry-wise buzz by sending out a marketing e-mail on Day One of CES gushing about what’s to come in Las Vegas once the NAB Show begins in April.
“Try to contain yourself…ok, scratch that. It’s time to full-on freak out!,” the NAB exclaims in promoting “Brand-New Cool” for its own forthcoming show.
With a little more than three months to go before the NAB Show begins at the Las Vegas Convention Center, the association used the start of CES 2024 to promote its own “all-new and interactive experiences” and “a show floor full of transformative tech and products.”
There’s also the NAB Show’s promise of “immersive education” and “incredible people,” along with “three expansive collections spanning creation through consumption.”
The marketing piece for the 2024 NAB Show focuses on two new spotlight areas for attendees. The first is a Creator Lab, which features “hands-on interaction and workshops, expert panels and networking events focused on creators, equipment, distribution channels and monetization techniques.” Here, one can explore the role of AI in the production workflow, the importance of video in corporate messaging and branding, and how to create “a robust and flexible infrastructure to power the creator-first content economy.”
Then, there is “PropelMe,” built for early-stage companies navigating the “dynamic” broadcast, media and entertainment entrepreneurial landscape. According to the NAB, “this exclusive program serves as a hub for conversations on regulatory shifts, technological advancements, content consumption and other crucial industry dynamics.”
It offers attendees an opportunity to immerse themselves “in a supportive community where shared expertise drives innovation, providing not only networking opportunities but deeper engagement with industry trends.”
The NAB is also committed to repeating its Create/Connect/Capitalize tracks while playing host to an April 15-16 Streaming Summit.
RBR+TVBR and co-owned Radio Ink will begin preparing for the 2024 NAB Show in the coming weeks. The Spring 2024 RBR+TVBR Special Report, distributed at the conference and expo, closes March 22 for advertising and editorial needs.
