With CES 2024 Starting, NAB Fights Back


For the first time in perhaps 25 years, CES 2024 is attracting the most A-listers from across the broadcast media industry. One media broker told RBR+TVBR that he’d love to be there, too, if it wasn’t for needs in his office.

The National Association of Broadcasters appears to have picked up on the industry-wise buzz by sending out a marketing e-mail on Day One of CES gushing about what’s to come in Las Vegas once the NAB Show begins in April.

Try to contain yourself…ok, scratch that. It’s time to full-on freak out!,” the NAB exclaims in promoting “Brand-New Cool” for its own forthcoming show.


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