Just in time for the 2023 NAB Show, which begins Sunday, broadcast media inventory and revenue workflow management software provider WideOrbit has updated its WO Automation for Radio platform by enabling a “fully integrated” cloud environment for the product — a move that eliminates the amount of on-premises equipment needed for an AM or FM station.
Specifically, WideOrbit is combining Audio-over-IP control and routing for its WO Automation for Radio product. It is the result of an expanded partnership with Telos Alliance.
The upgrade also can allow an on-air talent who is remote to jointly create a live radio show.
Thanks to the Telos Alliance partnership’s widening in scope, all server components of WO Automation for Radio and Telos-distributed Axia Altus virtual mixing console can be installed in Amazon Web Services (AWS).
Remotely contributed and on-air audio are delivered via the cloud using Axia Altus and other Telos Alliance technology.
“With these enhancements, radio stations can significantly improve efficiency with the
simultaneous creation of voice tracks for an unlimited number of similarly formatted stations,” WideOrbit said.
In particular, the improvements to the Voice Track widget are integral to improvements associated with WO Automation for Radio. With advanced Group Voice Tracking, stations can be organized into groups, allowing on-air talent to record a single voice track and send it to all stations within a group, or record different voice tracks for some of the stations in the group.
“Our customers have told us they face unprecedented cost pressures and need to deliver quality programming economically to all of their listeners,” said William Irvin, VP of WO Automation for Radio. “Both our partnership with Telos Alliance and our Group Voice Tracking enhancements will enable new, integrated, and efficient processes to help broadcasters manage costs while keeping content standards high.”
Advanced integration between WO Automation for Radio and WO Traffic, WideOrbit’s ad traffic management product, complement the Group Voice Tracking enhancements. A live spot can now be recorded into a Voice Track and when the voice track plays, the live spot will automatically reconcile correctly in WO Traffic.
WO Automation for Radio is now natively compatible with the Linux operating system, which allows customers to manage station operations knowing their systems have a greater degree of security and stability.
“We’re pleased to be working with WideOrbit to enable an integrated cloud environment for WO Automation for Radio that combines AoIP control and routing,” said Marty Sacks, Executive VP of Sales, Marketing, and Strategy at Telos Alliance. “Telos Alliance has always been dedicated to meeting our customers where they are, to deliver solutions they need, and our partnership with WideOrbit will allow us to continue on that path.”
WO Automation for Radio and WO Traffic are part of WideOrbit’s Total Radio Solution, a suite of radio-focused products WideOrbit says are designed to help stations their business goals, including streamlined workflows across the radio ecosystem; increased opportunities for revenue generation through digital audio; improved advertising customer satisfaction and retention through simplified cross-channel transactions, from order to invoice to cash; and simplified access to in-depth performance insights to make smarter, data-driven decisions.
WideOrbit will be present at the 2023 NAB Show in Las Vegas from Sunday through Wednesday, April 19, at Booth W2134 in the West Hall.
