As part of WideOrbit’s “commitment to continuous innovation” and helping stations and station groups generate new revenue, reduce costs, and improve efficiencies, next week, the broadcast tech firm is rolling out the newest version of its flagship broadcast media ad traffic operations platform.
Now available is the latest release of WO Traffic, version 23.0.
It introduces “key benefits” to stations and station groups, designed to help users generate new revenue, reduce costs, and improve efficiency with enhanced spot-level order validation, streamlined material approvals, and a multi-select option for mass import of Material Instructions.
According to the company, the newest release of WO Traffic introduces “significant
improvements” to the user experience, streamlining workflows to improve efficiency and productivity.
Among those praising v23.0 of WO Traffic is Griffin Media Traffic Manager Pam Friesen. She comments, “Our manual effort for displaced spots alone has been cut by half the time. Traffic and Sales are both very excited to work with the new features.”
WideOrbit President and Traffic Systems Managing Director Susie Hedrick says the company “is committed to continuous innovation and investment in our core products. Each of the enhancements introduced in WO Traffic v23.0 work together to deliver benefits such as improved workflow efficiency and ease of use, helping our customers accomplish more in less time.”
