Where Local Buyers ‘Get Their Digital Fix’


Gordon Borrell and his team at Borrell Associates, actively preparing for the “Borrell Miami 2023″ conference in early March, has released a fresh “Chart of the Week” that could be of particular interest to local AEs in broadcast radio and television.

It answers the question of where local ad buyers get their “digital fix.” And, spot cable comes in dead last among the stated media.

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