Wer waren einige der größten Werbetreibenden, die in der letzten Woche Radio genutzt haben?
If you have no idea what that means, perhaps the top advertiser using Spot Radio for the week ending February 5 is of interest.
The brand that loves Spot Radio is Babbel, and some 58,454 spots made it the top fully paying advertiser using the AM and FM radio stations, as monitored by Media Monitors.
Babbel’s activity tops that of digital coupon and discount service The Upside and Progressive, however the three brands are the only ones topping the 50,000-spot mark last week.
Meanwhile, new campaigns were seen, with credit card company Discover newly active with with multimedia advertising and Grainger placing eighth in the latest Media Monitors report.
Rounding out the Spot Ten Radio report is a new effort from job search portal Indeed.
