It’s been decades since Western TV fare such as Gunsmoke, Bonanza, Maverick, Rawhide and The Virginian aired on network television. Yet, there’s still a loyal audience for these classic programs. Now, many will get the chance to view them without the need for a cable TV subscription, thanks to a digital multicast network debut courtesy of Weigel Broadcasting.
That’s the company behind the MeTV classic TV brand and a series of other digital multicast networks, including MeTV Toons, Start TV, Heroes & Icons, Catchy Comedy, MeTV+, Story Television, Dabl and MOVIES!. Now, the Chicago-headquartered operation owned by Norm Shapiro and run on a day-to-day basis by Neal Sabin is prepping for an autumn launch of “WEST,” or Western Entertainment Series Television.
WEST marks the 10th over-the-air national broadcast television network for Weigel and includes a library of more than 30 Western series. A mix of O&Os and non-owned distribution partners will bring WEST to audiences across the U.S.
“WEST will be dedicated 24/7 to showcasing the most beloved and iconic classic TV western series, with a massive library of titles that will make this the premier western network on television,” said Sabin, who serves as Vice Chairman Weigel Broadcasting. “Featuring compelling story lines and narratives with universal adult appeal, the programs on WEST promise to transport viewers on an entertainment journey filled with excitement and adventure.”
Jeff Nash, SVP of Network Sales at Weigel, added, “This expansion represents another major milestone for us, and we’re proud to deliver exactly what our partners have been asking for.” Nash added that WEST is the result of “years of client feedback and growing demand.”
