Ranking No. 1 on five of seven nights last week, FOX scored its fifth consecutive weekly victory thanks to two scorching nights of HELL’S KITCHEN and MASTERCHEF, the sensational season 8 finale of SO YOU THINK YOU CAN DANCE and NFL PRESEASON FOOTBALL. FOX ended the week at No. 1 among Adults 18-49, Adults 18-34 and Teens, and remains only one tenth behind first place this summer.
Key weekly highlights include:
FOX topped Monday across all major demos and drew its highest rated Monday night with summer programming in over three years among Adults 18-49 last week. HELL’S KITCHEN hit its season high (2.8/9) in the core adult demo — up +12% from the previous week — and was the No. 1 program of the night among Adults 18-49, followed by MASTERCHEF (2.3/6).
Tuesday also brought victory to FOX and drew the network’s most-watched Tuesday in Total Viewers so far this summer with entertainment programming. HELL’S KITCHEN (2.8/9) grew +4% week over week, while MASTERCHEF (2.5/7) hit its highest number of Total Viewers ever (6.1 Mil).
FOX won Wednesday and Thursday night with the two-part season 8 finale of SO YOU THINK YOU CAN DANCE.
On Wednesday night, SO YOU THINK YOU CAN DANCE (1.9/6) gained +6% week over week and won the night outright.
Thursday’s SO YOU THINK YOU CAN DANCE results finale posted a 2.0/6, up +18% from the previous week.
Friday’s NFL PRESEASON FOOTBALL game (Bucs vs. Chiefs) led FOX to another nightly win among Adults 18-49 and Adults 18-34.
Weekly Program Rankers
FOX had 8 of the Top 20 programs among Adults 18-49: HELL’S KITCHEN- TUE (No. 2 tie), HELL’S KITCHEN- MON (No. 2 tie), MASTERCHEF- TUE (No. 7), MASTERCHEF- MON (No. 9), SO YOU THINK YOU CAN DANCE- THU (No. 11), SO YOU THINK YOU CAN DANCE- WED (No. 13), FAMILY GUY SP-8/14 (No. 14) and NFL FOX PRESEASON (No. 19).
FOX had 10 of the Top 20 programs among Adults 18-34: HELL’S KITCHEN- TUE (No. 1), HELL’S KITCHEN- MON (No. 2), MASTERCHEF- TUE (No. 5), MASTERCHEF- MON (No. 8 tie), SO YOU THINK YOU CAN DANCE- THU (No. 8 tie), SO YOU THINK YOU CAN DANCE- WED (No. 11), FAMILY GUY SP-8/14 (No. 13), NFL FOX PRESEASON (No. 16 tie), THE SIMPSONS (No. 16 tie) and IN THE FLOW SP-8/14 (No. 18).
FOX had 9 of the Top 20 programs among Teens: SO YOU THINK YOU CAN DANCE- WED (No. 6), FAMILY GUY SP-8/14 (No. 8 tie), HELL’S KITCHEN- MON (No. 8 tie), THE SIMPSONS (No. 10 tie), SO YOU THINK YOU CAN DANCE- THU (No. 10 tie), HELL’S KITCHEN- TUE (No. 10 tie), MASTERCHEF- TUE (No. 15 tie), MASTERCHEF- MON (No. 15 tie) and IN THE FLOW SP-8/14 (No. 18).
FOX had 4 of the Top 20 programs among Total Viewers: HELL’S KITCHEN- MON (No. 12), HELL’S KITCHEN- TUE (No. 15), SO YOU THINK YOU CAN DANCE- THU (No. 19) and MASTERCHEF- TUE (No. 20).
NIGHTLY AND PROGRAM HIGHLIGHTS – AUGUST 8 – 14, 2011
MONDAY
8:00-9:00 HELL’S KITCHEN: (Adults 18-49: 2.8/9, 6.6 Mil Total Viewers)
9:00-10:00 MASTERCHEF: (Adults 18-49: 2.3/6, 5.5 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 2.5/7, 6.0 Mil Total Viewers)
FOX won the night among Adults 18-49, Adults 18-34, Adults 25-54 and Teens (tie).
This was FOX’s highest rated Monday night with summer programming in over three years in Adults 18-49 (since 6/16/08).
HELL’S KITCHEN and MASTERCHEF were the #1 and #2 programs of the night in Adults 18-49 (tie for MASTERCHEF).
At 8p HELL’S KITCHEN posted a season-high 2.8/9 among Adults 18-49, up +12% from the previous week (2.5/8).
HELL’S KITCHEN posted its highest Total Viewers so far this summer and gained +18% from the previous week (6.6 vs. 5.6 Mil.).
At 9p MASTERCHEF posted a 2.3/6 in Adults 18-49, the same as the previous week. MASTERCHEF was also flat week to week in Total Viewers (5.5 Mil.)
TUESDAY
8:00-9:00 HELL’S KITCHEN: (Adults 18-49: 2.8/9, 6.4 Mil Total Viewers)
9:00-10:00 MASTERCHEF: (Adults 18-49: 2.5/7, 6.1 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 2.6/8, 6.2 Mil Total Viewers)
FOX won the night in Adults 18-49, Adults 18-34 and Adults 25-54.
This was FOX’s highest Tuesday in Total Viewers so far this summer with entertainment programming.
HELL’S KITCHEN at 8p posted a 2.8/9 among Adults 18-49, +4% from the previous week. HELL’S KITCHEN won its 8p hour among Adults 18-49, Adults 18-34 and Adults 25-54 and significantly outperformed ABC’s Wipeout in head to head competition by +40% in Adults 18-49 (2.8/9 vs. 2.0/6).
The Tuesday edition of HELL’S KITCHEN has posted week-to-week gains among A18-49, A18-34 and Total Viewers with each telecast since its premiere.
At 9p MASTERCHEF delivered a 2.5/7 among Adults 18-49, same as the previous week.
MASTERCHEF posted its highest Total Viewers ever. MASTERCHEF also tied its highest Adults 18-49 and delivered its highest Adults 18-34 this summer.
In the 9p hour MASTERCHEF ranked #2 among Adults 18-49 and #1 in Adults 18-34.
WEDNESDAY
8:00-10:00 SO YOU THINK YOU CAN DANCE: (Adults 18-49: 1.9/6, 5.8 Mil Total Viewers)
With the Top 4 performance show of SO YOU THINK YOU CAN DANCE, FOX won the night in Adults 18-49 and Adults 18-34.
SO YOU THINK YOU CAN DANCE posted a 1.9/6 among Adults 18-49, up +6% from the previous week (1.8/6) while it was up +5% in Total Viewers (5.8 vs. 5.5 Mil).
THURSDAY
8:00-10:00 SO YOU THINK YOU CAN DANCE: (Adults 18-49: 2.0/6, 6.1 Mil Total Viewers)
FOX ranked #1 for the night in Adults 18-49, Adults 18-34 and Teens.
The SO YOU THINK YOU CAN DANCE finale posted a 2.0/6, up +18% from the previous week (vs. 1.7/6) among Adults 18-49, by +27% in Adults 18-34 (1.9/7 vs. 1.5/6) and +13% in Total Viewers (6.1 vs. 5.4 Mil.)
SO YOU THINK YOU CAN DANCE garnered its highest Adults 18-49 Thursday rating since 6/23/11.
FRIDAY
8:00-8:11 NFL PRESEASON PREGAME (S): (Adults 18-49: 1.2/6, 3.9 Mil Total Viewers)
8:11-10:58 NFL PRESEASON: (BUCS & CHIEFS) (S): (Adults 18-49: 1.6/6, 4.9 Mil Total Viewers)
10:58-11:03 NFL PRESEASON POST GUN (S): (Adults 18-49: 1.3/5, 3.6 Mil Total Viewers)
8:00-11:00 FOX PRIME: (Adults 18-49: 1.6/6, 4.8 Mil Total Viewers)
NFL PRESEASON FOOTBALL led FOX to a nightly win among Adults 18-49 and Adults 18-34.
SATURDAY
8:00-8:30 COPS (R): (Adults 18-49: 0.7/3, 2.6 Mil Total Viewers)
8:30-9:00 COPS 2 (R): (Adults 18-49: 1.0/4, 3.2 Mil Total Viewers)
9:00-9:31 FAMILY GUY (R): (Adults 18-49: 0.7/2, 1.7 Mil Total Viewers)
9:31-10:00 CLEVELAND (R): (Adults 18-49: 0.6/2, 1.5 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 0.8/3, 2.3 Mil Total Viewers)
COPS at 8p and COPS 2 at 830p each ranked #1 in their respective half hours among Adults 18-49 (tie at 8p) and Adults 18-34 (tie at 8p & 830p).
An encore of FAMILY GUY at 9p ranked #2 in its half hour among Adults 18-49 and Adults 18-34. A repeat CLEVELAND at 930p ranked #4 in its time period in Adults 18-49 and #2 among Adults 18-34.
FOX ranked #2 for the night on a total primetime basis among Adults 18-49 and Adults 18-34.
SUNDAY
7:00-7:30 AMERICAN DAD (R): (A18-49: 1.0/3, 2.1 Mil Total Viewers)
7:30-7:59 BOB’S BURGERS (R): (A18-49: 0.9/3, 1.8 Mil Total Viewers)
7:59-8:29 SIMPSONS (R): (A18-49: 1.4/4, 3.0 Mil Total Viewers)
8:29-9:00 FAMILY GUY (RS): (A18-49: 1.8/5, 3.5 Mil Total Viewers)
9:00-9:30 IN THE FLOW (S): (A18-49: 1.3/3, 2.6 Mil Total Viewers)
9:30-10:00 IN THE FLOW (P): (A18-49: 1.0/3, 2.2 Mil Total Viewers)
7:00-10:00 FOX PRIME: (A18-49: 1.2/4, 2.6 Mil Total Viewers)
FOX ranked #3 for the night in Adults 18-49, ranked #2 in Adults 18-34 and #1 in Teens and Men 18-34 (tie).
FOX aired encores of AMERICAN DAD (1.0/3), BOB’S BURGERS (0.9/3), THE SIMPSONS (1.4/4), FAMILY GUY (1.8/5) and the debut of IN THE FLOW WITH AFFION CROCKETT at 9p (1.3/3) and 9:30p (1.0/3).
An encore FAMILY GUY was the highest rated program of the night in Teens and Men 18-34.
AUGUST 8 – 14, 2011
TOTAL PRIMETIME
ADULTS 18-49 ADULTS 18-34 VIEWERS (Mil)
FOX 1.8/6 FOX 1.6/6 FOX 4.7
ABC 1.3/4 ABC 1.1/4 ABC 4.7
CBS 1.4/4 CBS 1.0/3 CBS 6.3
NBC 1.2/4 NBC 0.8/3 NBC 4.6
(source; FOX)
