Week 46: TeleFutura generating programming with 18-49 demo

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In the Current 2010/2011 Season, TeleFutura holds More Nightly Wins over Telemundo versus the Same Period in the 2009/2010 Season Among Adults 18-49.


TeleFutura Broadcast Prime Highlights – Week of August 1, 2011 to August 7, 2011.

Last week during broadcast prime (Mon-Sat 8pm-11pm/Sun 7pm-11pm), TeleFutura generated 430,000 Total Viewers 2+, 258,000 Adults 18-49 and 134,000 Adults 18-34.
 
In the current 2010/2011 Season, TeleFutura holds more nightly wins over Telemundo during broadcast prime versus the same period in the 2009/2010 Season among Adults 18-49 (81 nights vs. 73 nights).

 On Saturday night (August 6, 2011), TeleFutura’s  “Cine de las Estrellas” feature film “Detras de la Linea del Enemigo 2: Eje de Maldad”  (“BEHIND ENEMY LINES 2: AXIS OF EVIL”) from 10:00pm-12am out-performed Telemundo  in the same time period with their airing of “Fútbol Estelar II: Monterrey vs. Morelia” among Total Viewers 2+ (TF 500,000 vs. TEL 420,000; +19% Adv.)

(Source: Univision – The Nielsen Company, NPM (08/01/2011-08/07/2011) M-Sat 8pm-11pm, Sun 7pm-11pm; Season-To-Date: 2010/2011 (09/20/2010-08/07/2011) and 2009/2010 Season-To-Date (09/21/2009-08/08/2010). Live+SD)