TeleFutura Continues to Hold More Nightly Wins over Telemundo versus the Same Period in the 2009/2010 Season Among Adults 18-49.
TeleFutura Broadcast Prime Highlights – Week of June 27, 2011 to July 3, 2011
Last week, TeleFutura attracted 684,000 Total Viewers 2+, 395,000 Adults 18-49 and 212,000 Adults 18-34 during broadcast prime (Mon-Sat 8pm-11pm/Sun 7pm-11pm).
TeleFutura reported strong audience growth among Total Viewers 2+ (684,000 vs. 540,000; +27%), Adults 18-49 (395,000 vs. 299,000; +32%) and Adults 18-34 (212,000 vs. 158,000; +34%) compared to its previous week performance (06/20/11-06/26/11) during broadcast prime.
Thus far in the 2010/2011 Season, TeleFutura continues to hold more nightly wins over Telemundo during broadcast prime versus the same period in the 2009/2010 Season among Adults 18-49 (77 nights vs. 68 nights) .
Last week, TeleFutura’s 8pm novela, “Doña Bella” delivered 352,000 Total Viewers 2+, 186,000 Adults 18-49 and 92,0000 Adults 18-34 and increased its audience levels from its prior week (06/20/11-06/24/11) among Adults 18-34 (92,000 vs. 83,000; +11%).
On Friday night (07/01/11), TeleFutura kicked-off the “2011 Copa America” Tournament with the live broadcast of the soccer match between Argentina and Bolivia, which ….
Attracted 1.5 million Total Viewers 2+, 984,000 Adults 18-49 and 514,000 Adults 18-34.
Generated strong audience growth compared to the opening game of the 42nd edition of “Copa America” (06/26/07) between “Uruguay and Peru” among Total Viewers 2+ (1,549,000 vs. 935,000; +66%), Adults 18-49 (984,000 vs. 500,000; +97%) and Adults 18-34 (514,000 vs. 293,000; +75%).
Ranked as the second highest-rated sports telecast in the current 2011 year on the TeleFutura network among Total Viewers 2+ and third-highest among Adults 18-49 and Adults 18-34.
Made TeleFutura the #2 Spanish-Language network on this night with significant audience advantages over Telemundo across Total Viewers 2+ (TF 1,411,000 vs. TEL 985,000; +43% Adv.), Adults 18-49 (TF 893,000 vs. TEL 482,000; +85% Adv.) and Adults 18-34 (TF 461,000 vs. TEL 247,000; +87% Adv.)
(Source: Univision – The Nielsen Company, NPM (06/27/2011-07/03/2011) M-Sat 8pm-11pm, Sun 7pm-11pm. Season-To-Date: 2010/2011 (09/20/2010-07/03/2011) and 2009/2010 Season-To-Date (09/21/2009-07/04/2010). Live+SD)
