TeleFutura #2 Spanish-language Network For the Entire Week During Broadcast Prime among Adults 18-34.
TeleFutura Highlights – NPM Broadcast Prime Week of 11/22/10:
• TeleFutura was the #2 Spanish-language network for the entire week beating Telemundo during Broadcast prime among Adults 18-34 (TF 394,000 vs. TEL 378,000; +4% Adv.).
• TeleFutura also out-delivered the CW network last week during broadcast prime by a +14% margin among Adults 18-49 (TF 623,000 vs. CW 548,000) and by +36% among Adults 18-34 (TF 394,000 vs. CW 289,000).
• Last week, TeleFutura generated 1.0 million Total Viewers 2+, 623,000 Adults 18-49 and 394,000 Adults 18-34 during broadcast prime.
• Versus its previous week performance (11/15/10-11/21/10), TeleFutura reported audience gains during broadcast prime while Telemundo saw declines among Total Viewers 2+ (TF: +8% vs. TEL: -4%), Adults 18-49 (TF: +5% vs. TEL: -7%) and Adults 18-34 (TF: +9% vs. TEL: -13%).
• In fact, TeleFutura also grew its audience compared to the same week in 2009 among Total Viewers 2+ (+5%), Adults 18-49 (+9%) and Adults 18-34 (+17%).
• In the current 2010/11 Season, TeleFutura continues to generate more nightly wins over Telemundo during Broadcast Prime (M-Sat 8p-11p, Su 7p-11p) versus the same period in the 2009/10 Season among Total Viewers 2+ (23 nights vs. 15 nights), Adults 18-49 (29 nights vs. 17 nights) and Adults 18-34 (27 nights vs. 18 nights).
• During weekend broadcast prime, TeleFutura averaged more Total Viewers 2+ (TF 1,236,000 vs. TEL 1,119,000; +10% Adv.), Adults 18-49 (TF 819,000 vs. TEL 734,000; +12% Adv.) and Adults 18-34 (TF 519,000 vs. TEL 436,000; +19% Adv.) than Telemundo.
ü On Sunday night (November 28, 2010) from 7pm-11pm, TeleFutura’s primetime programming that included “Fútbol Liga Mexicana: Santos vs. America,” “Cine de las Estrellas: A la Caza del Enemigo” and “Rompiendo los Limites,” out-delivered Telemundo’s prime time line-up which included “Cine Millonario: The Kingdom” and “Fútbol Estelar: Monterrey vs. Unam” among Total Viewers 2+ (TF 1,515,000 vs. TEL 1,122,000; +35% Adv.), Adults 18-49 (TF 1,014,000 vs. TEL 791,000; +28% Adv.) and Adults 18-34 (TF 625,000 vs. TEL 460,000; +36% Adv.).
(source: Univision)
