“A decade of consolidation.” That’s the tagline associated with WARC’s just-released look at global advertising spend forecasts for 2024-2025.
While the report offers a comprehensive portrait of the global advertising trade, what specifics does WARC offer when it comes to the U.S.? For one, domestic political ad spend is forecast to reach $15.8 billion in 2024 — of which $3.6 billion will be spent across social platforms.
