At the end of March 2021, it became known that VSiN, The Sports Betting Network, the multi-platform broadcast and content company delivering sports betting news, analysis and data to consumers from the Las Vegas Strip since 2017, had been acquired by digital sports entertainment and gaming giant DraftKings.
Just over three years later, the Musberger family is buying back VSiN.
Transactions details were not immediately known, as Musberger Media announced the purchase of VSiN from DraftKings during the lunch hour, Pacific Time, on Monday.
Original VSiN founders Brian Musburger and Bill Adee, who were part of the team that previously launched and led the multi-platform broadcast and content company, will lead it moving forward.
Musberger commented, “While a lot has changed in the sports betting industry over the past three-and-a-half years, our original vision for VSiN still holds and we are committed to delivering the most credible, independent information and analysis sports bettors can find anywhere. We truly appreciate the work we’ve done with DraftKings and look forward to continuing to collaborate on future projects. Bill and I couldn’t be more excited about leading VSiN into the future and cementing our position as a trusted authority in sports betting.”
When DraftKings acquired VSiN, it was a major development for a hot commodity.
The purchase enabled DraftKings, which is live with mobile and/or retail sports betting in 14 states, to further build out its content capabilities. As DraftKings saw it, the deal “will augment VSiN’s ability to broaden their audience alongside the expansion of legal sports betting in the U.S.”
However, the sports gaming media sector has cooled somewhat with respect to advertising growth, and its ability to generate big profits compared to just a few years ago.
Under Musberger Media, VSiN “will continue to deliver the news, analysis, and insights that bettors need to inform their betting decisions, with 18+ hours of unique sports betting content each day.” It continues, “With the strategy and team already in place, the sports betting network will focus immediately on expanding partnerships and distribution to educate and entertain even more of the growing number of Americans betting on sports.”
DraftKings Chief Marketing Officer Stephanie Sherman commented, “DraftKings continues to optimize its investments in content and media to align with the most critical areas and needs of our business strategy, objectives, and goals. We want to thank Brian, Bill, and the entire team at VSiN for a great relationship, and we look forward to continuing to advertise on the network.”
For consumers, the transition in ownership is expected to be seamless.
VSiN’s original content is accessible through multiple video and audio channels including YouTube TV, NESN, AT&T Pittsburgh, Marquee Sports Network, a dedicated channel on iHeartRadio and TuneIn, and on upward of 300 terrestrial radio stations throughout the country.
In Canada, VSiN content can be found on Rogers News + Sports’ SportsNet.
