Video Streaming In 2025: More Growth For Netflix, Tubi

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As the war for attention rages on, streaming platforms face an increasingly competitive landscape when it comes to viewership and subscribers. And, while those are two metrics often used to measure success, more is at play.


That’s the basis of a new report from MX8 Labs that offers a guide on where growth for over-the-top and free ad-supported TV services, or “FAST” channels, is heading in 2025. The quick answer? Netflix “still has room to grow in terms of consumer coverage and subscriptions,” while Tubi is fast becoming a top cable TV replacement service.

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