Digital Signage Firm Welcomes New VPs

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USSI Global, known for its customized network, broadcast and digital signage systems and services, has expanded its executive leadership team by hiring two new vice presidents.


One individual is based in Atlanta; the other is based at the company’s Melbourne, Fla., headquarters.

Lincoln Biederbeck (pictured, top left) has joined the company as VP of Business Development. He is based in Atlanta.

Concurrently, Jared Hogrefe is USSI’s new VP of Accounting and Finance, working from Florida’s Space Coast.

Biederbeck brings an extensive background in satellite, broadcast, and network sales to the company. Throughout his career, his industry knowledge has guided his support for early adoption of several technologies including digital signage, digital music, and broadcast and streaming video. He has provided sales support to major broadcasters, national retailers, government agencies, enterprise customers, and professional sports leagues.

Hogrefe started his accounting career in a DoD manufacturing business setting. He has accounting and finance experience in manufacturing, aerospace and defense, and professional services.

“USSI Global continues to grow, and strategic hires like these help ensure that we maintain momentum and stability,” USSI Global CEO David Christiano commented. “Jared is here to help keep our finances in order and support our corporate culture of fiscal responsibility. Lincoln brings a wealth of industry knowledge that will help new and existing customers make informed technology choices.”