Audio research and analytics company Veritonic has a new integration in place — this time with a measurement and analytics company led by Director of Partnerships for the Americas Reggie Singh.
Through this integration with Adjust, Veritonic’s audio attribution solution will receive automated data about in-app conversion actions on mobile devices including installs, purchases, and subscriptions.
“This integration allows Veritonic to elevate the holistic, cross-channel audio campaign performance data they provide to clients around the world,” the company led and founded by CEO Scott Simonelli said.
“We take pride in our collaborations with visionary leaders, amplifying the impact of our solutions and elevating the value delivered to our clients,” Simonelli commented. “This seamless integration empowers us to furnish our clients with even more comprehensive, insightful, and actionable data. It equips them to finely tune their audio campaigns, ensuring optimal results while instilling confidence in the allocation of their advertising budget across channels.”
Veritonic’s Attribution product enables users to glean actionable insights from top-of-the-funnel branding initiatives through bottom-of-the-funnel conversions & transactions. Through an intuitive and interactive dashboard, brands can determine which publisher and specific ads had the highest impact and use that data to optimize ad performance.
