Veritonic Grows Its Sales and Product Teams

In a move the company believes will “bolster their commitment to providing best-in-class data and technology to brands, agencies, and platforms around the world that are leveraging audio as part of their marketing strategy,” Veritonic has hired a trio of sales directors while welcoming a new Head of Product at its New York-headquartered operations.

One of the sales leaders is inbound from iHeartMedia. 

Scott Simonelli, Chief Executive Officer of Veritonic, returns to the InFOCUS Podcast, presented by dot.fm, to discuss “ASMR” — autonomous sensory meridian response and how audio is engaging consumers like never before via marketing that cuts through the clutter. Scott Simonelli chats with RBR+TVBR Editor-in-Chief Adam R Jacobson about how sounds gave Sport Clips an added lift with audio consumers with its latest campaign. What can Radio learn from the effort, produced by Cincinnati-based Gwynne Sounds with Veritonic’s input? The answers could be right here, in this podcast!