In a move the company believes will “bolster their commitment to providing best-in-class data and technology to brands, agencies, and platforms around the world that are leveraging audio as part of their marketing strategy,” Veritonic has hired a trio of sales directors while welcoming a new Head of Product at its New York-headquartered operations.
One of the sales leaders is inbound from iHeartMedia.
Scott Simonelli, Chief Executive Officer of Veritonic, returns to the InFOCUS Podcast, presented by dot.fm, to discuss “ASMR” — autonomous sensory meridian response and how audio is engaging consumers like never before via marketing that cuts through the clutter. Scott Simonelli chats with RBR+TVBR Editor-in-Chief Adam R Jacobson about how sounds gave Sport Clips an added lift with audio consumers with its latest campaign. What can Radio learn from the effort, produced by Cincinnati-based Gwynne Sounds with Veritonic’s input? The answers could be right here, in this podcast!
Lindsay Beach, Kate Judge, and Casey Hartigan are the latest Sales Directors, while Madeline Ngo is now Veritonic’s Head of Product.
As Head of Product, Ngo will be responsible for scaling the product team and managing the expansion and enhancement of the Veritonic platform and its extensive data. Ngo brings more than 12 years of expertise in managing product strategy and operations to her new role at Veritonic. She most recently served as Director of Product Management and Head of Product at Career.io/Talent Inc., where she led a global product organization and launched its first-ever end-to-end career management platform. Prior to that, Ngo served as Director of Product Management at Unacast, where she launched multiple analytics products across Real Estate and Retail.
Beach, Judge, and Hartigan will be responsible for increasing the use of the Veritonic platform and data across the U.S., in addition to expanding business with existing clients.
Beach was formerly VP/Connections at iHeartMedia. There, she developed cross-platform partnership products that supported client goals across the iHeart portfolio, including streaming audio, podcasts, digital, terrestrial radio, social channels, and event sponsorships.
Judge joins Veritonic from audio creative company SpokenLayer, where she was responsible for developing agency and brand partnerships to activate audio content and campaigns across podcast and smart speaker platforms.
Hartigan served as Senior Director of Strategic Partnerships at Nativo, where she built key brand and agency partnerships by delivering distribution and measurement solutions that solve clients’ content marketing challenges. Additionally, Haritgan is a former Sales Planner at Turner Broadcasting System and was a Multimedia Specialist at Cox Media Group.
