PHOENIX — “We know the challenges we are going through in radio, but this is so awesome.” That’s how Entravision-syndicated air personality Eddie “Shoboy” Sotelo ushered in the 2026 Hispanic Radio Conference on Wednesday afternoon, as he introduced PQ Media Executive VP and Director of Research Dr. Leo Kivijarv, whose opening keynote tackled one big issue facing U.S. Hispanic media in 2026.
What is that concern? Despite the continued population gains seen in the last decade, dollars aren’t keeping up. What can be done to change this?
